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CEREAL KILLER
Weetabix confirms it has axed one of its ‘best’ cereals leaving shoppers ‘heartbroken’
But shoppers have revealed how to make your own version at home
WEETABIX has confirmed it has axed a popular cereal flavour leaving shoppers "genuinely gutted".
The cereal maker confirmed to The Sun it has discontinued a flavour of its popular wheat biscuits that fans have branded one of "the best".
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Lyle's Golden Syrup Weetabix hit shelves in April 2022, but have now been dropped just two years later.
Shoppers have been left bereft after spotting they are missing from shelves.
GUTTED WEETABIX FANS
Hundreds of fans responded to a post on one where Weetabix confirmed to a customer the cereal was no longer being made.
One said it "was the best one" and another said that it "explains why I can't find it anywhere" adding they were "gutted".
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A third person commented: "My son was heartbroken he loved these."
Posting on X, another said: "No mate, I’m genuinely gutted that Weetabix seem to have discontinued the Golden Syrup version.
"I have them every day mixed with the normal ones."
Another complained: "Is there anywhere that I can get the Golden Syrup Weetabix from now?
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"This is the second time they have disappeared from the shelves and I am heartbroken.
"Every morning I had a mixture of two normal and two Golden Syrup’s - the perfect combination and now they’ve gone."
Shoppers on Facebook said you could recreate the flavour by adding Lyle's Golden Syrup to original Weetabix.
Kellogg's discontinues breakfast cereal
A Weetabix spokesperson said it was "proud of its broad range of nutritious and tasty Weetabix cereals, and regularly review the line up in response to changing tastes and requests from our fans".
They added: "We want to thank all our fans for their brilliant support and hope they can enjoy new favourites from Weetabix Original, Chocolate, Banana flavour, Oatibix, Protein, Minis Chocolate or Fruit and Nut."
The company stopped making Golden Syrup Weetabix this summer, but it's still available to buy in some places as it can take time to clear remaining stock.
Ocado is selling a 24-pack for £3.70, though you'll pay delivery on top. Amazon is selling the same size pack for an eye watering £17.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders:
MANUFACTURES are constantly tweaking, adding or removing products based on demand from shoppers.
They often say that this is down to the changing tastes of customers.
But there are a number of reasons why it also happens.
For example, government regulation, like the "sugar tax," forces firms to change their recipes and reduce sugar content.
Some manufacturers might choose to tweak ingredients to cut costs, especially as they battle rising prices due to high inflation.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away, but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
If you've spotted a much-loved product has disappeared or changed then email us at: [email protected].
An original flavour pack of 24 costs from £3.25 across a number of major supermarkets including Morrisons, Asda and Tesco.
Weetabix with Lyle's Golden Syrup has 157 calories per two biscuit serving, while the traditional flavour has 136 calories for the same size portion.
It's not the first time in recent months shoppers have been left disappointed after finding out their favourite cereal had been axed.
Last month, Kellogg's confirmed it had discontinued Coco Pops Rocks leaving customers gutted.
One online user said: "Plssss bring them back. Will pay good money."
Another commented "I miss Coco Pops Rocks" while a third added "bring back Coco Pops Rocks".
It came just days after The Sun revealed Kellogg's had scrapped All Bran Golden Crunch.
Retailers and manufacturers regularly discontinue products from shelves if they are in low demand to keep up with trends or push new products instead.
READ MORE SUN STORIES
In other retail news, Home Bargains has confirmed it will close its branches for three days over the festive period.
Plus, Aldi’s sell-out winter gadget to avoid putting the heating on is returning to shelves in days.
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