TESCO shoppers are racing to their nearest branch to get their hands on a dinner essential after its price was slashed to just 53p.
A savvy customer posted the find on Facebook group Extreme Couponing and Bargain UK, attracting scores of comments.
Tesco is offering Hellmann's 580ml Mayo for just 53p after it was slashed from £3.50.
The shopper shared a picture of the receipt which showed that he bought six of the squeezy bottles of mayoniaises for just £3.18.
Bargain hunters in the Facebook group were amazed by the discounted item and praised the shopper for the great find.
One user jokingly commented: "What the hell man."
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"Great find," wrote another, while a third said it was a "bargain well done.".
However, some shoppers quickly pointed out that the price of the discounted mayo may vary between stores.
"Stores vary so maybe store specific so maybe full price in other Tesco stores," commented a shopper.
Another added: "When I checked the app for stock in store it didn't show this size."
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Hellmann's 580ml mayo is currently listed on Tesco's online site for £3.50.
Shoppers should visit their local branch to see if it's available at a discounted price.
Supermarkets often reduce products when they are close to their use-by or best before date.
The best before date is related to quality and there is no harm in eating items that have gone past "best" if they have been stored correctly, like at the right fridge temperature.
This is different from the use-by date, which is very important in the safety of food.
You can eat food right up to the use-by date but not after, the Foods Standards Agency says.
Supermarkets often mark up reduced products with a yellow sticker so shoppers can spot these kind of reductions on shelves.
But as it depends on stock availability can vary from store to store.
Savvy shopper Eleanor Rose, 22 from London, revealed this week how she bags half-price groceries on every trip to the store.
When to bag yellow sticker bargains
Aldi: Look for red stickers near closing time, offering up to 75% off perishable items and 30% off damaged packaging goods.
Asda: Discounts happen twice daily, in the morning and evening. Early risers can find fresh produce for as low as 10p.
Lidl: Price cuts occur first thing in the morning and before closing. Use the Lidl Plus app for additional weekly promotions.
Marks and Spencer: Reductions often occur near closing time. Monthly in-store offers and combo deals, like the £12 Dine In for Two, provide extra savings.
Morrisons: Yellow sticker discounts appear throughout the day. Register for a More Card to get specific day-based discounts, like 20% off fish on Fridays.
Sainsbury’s: No set discount times; look for yellow ‘reduced’ stickers. Register for Nectar prices for nearly 50% off weekly offers.
Tesco: No fixed discount times. Check the "mark-down section" in 300 stores for reduced-price items like salads, bread, and meat.
It comes after shoppers flocked to the major retailer to snap up "bargain of the century" uniform essentials.
A bargain hunter received a pleasant surprise when she scanned two back of boy's long-sleeve shirts for only 4p.
The two-pack of shirts normally retails at £3.50.
In a post on Facebook, the savvy shopper said: "Found the bargain of the century in Tesco.
"It looks like all the boy's long sleeve shirts now come in a pack of 3 (£5.50) however after rummaging through I found a pack of 2 (£3.50).
"When I got to the till I was charged a grand total of just 4p for the 2 pack.
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"Looks like it’s old season stock so if you can find this colour packet you might get a bargain too!"
She even shared her receipt in the comments as proof of her discounted purchase.