TAKING THE PITH
Terry’s to release new chocolate orange flavour – but there’s a twist that has left fans outraged
The Chocolate Milk Ball will still have segments, but fans are less enthused about the addition due to hit shelves in October
SWEET giant Terry’s has outraged fans by launching a plain version of its beloved chocolate orange.
With 44million of its citrus treats sold each year, Terry’s has now revealed a ball without the signature flavour.
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Last year the confectionery company broadened its range with a mint edition, which proved so popular it sold out mid-season.
The Chocolate Milk Ball will still have segments, but fans are less enthused about the addition due to hit shelves in October.
Chocolate expert Jennifer Earle told The Sun: “Terry’s Chocolate Orange is a classic, so launching a version without the orange is a bit ridiculous.
“People are quite particular about the type of plain milk chocolate they like, so I don’t see this flying off the shelves.
READ MORE ON THE CHOC ORANGE
“Fans might buy it this year because it’s a novelty, but I expect it will be a bit of a one-hit-wonder.”
One Terry’s fan said: “This is as wrong as my favourite milk chocolate adding orange flavour.”
Another described the new choc as “pointless” but added: “Obviously I bought one.”
Terry’s released the Dessert Chocolate Apple, its first fruit-flavoured segment choc, in 1926.
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Since 1932, the Chocolate Orange is the only flavour to stand the test of time.
Lorène Decam, at Terry’s, said: “Launching a plain version is something most brands start with but Terry’s will always be different.
“Who knew forgetting the orange could be so ballsy?”
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