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Exact date Ikea is making a massive change to its membership scheme – will you benefit?
Plus, we've explained how to sign up for free
IKEA is making a massive change to its popular membership scheme used by 10million Brits.
The flat-pack furniture pioneer will soon allow shoppers to earn points whenever they shop online and in-store.
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These points can then be redeemed for rewards, which include discounts on furniture, delivery and more.
Since its launch in the UK in 2006, the Ikea Family loyalty club has gained over 10 million members nationwide.
When the new point-based benefit launches on Tuesday, August 27, UK members will be able to collect one point per £5 spent.
An Ikea spokesperson told The Sun: "We're thrilled to enhance our Ikea Family programme with the introduction of rewards, offering our loyal customers exciting new perks and benefits.
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"Starting from August 27, members can enjoy earning points and redeeming them for special discounts and exclusive offers.
"We'll share more details on how members can start collecting and spending points soon."
This comes after Ikea's parent company announced its plan to roll out points collection for all Ikea Family members globally by 2025.
Members in Australia, Italy and Portugal can already collect points when they shop online and in-store.
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Announcing the plans last year, Linda Ha, global customer engagement and loyalty manager at Ingka Group – which owns Ikea – said: "In true Ikea style, we are giving customers an updated loyalty programme with more and better benefits.
"The new rewards programme builds on our promise to help more people have a better life at home.
"By offering a variety of rewards, it will help customers get excited about new furnishing projects and enjoy all the benefits IKEA has to offer."
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How will the new point-based system work?
Effective August 27, Ikea Family members will be able to collect points, which can converted into offers or rewards.
From this date, shoppers can collect points on all their purchases, whether they buy products or services (excluding third-party services) online or in physical stores and when they shop in Ikea restaurants.
To ensure your account is credited with points, you must present your physical or digital Ikea Family card at the checkout.
Members will earn points based on the pound value of the eligible purchase.
It means shoppers will collect one point for every £5 spent.
You'll also be able to collect points every week by interacting with Ikea in any of the following ways:
- Logging in to your Ikea Family Account online
- Creating a wish list and saving it on your Ikea Family account
- Participating in an eligible Ikea Family event upon previous registration
- Booking and attending a planning appointment (kitchen planning appointments excluded), either online or in-store
However, shoppers will not be entitled to earn points when purchasing Ikea gift cards.
When you have collected enough points on your Ikea Family account (which can take up to 48 hours), you'll be presented with a list of rewards.
If you find a reward that you like (and assuming you have enough reward points) you can choose to redeem the reward.
The required number of points will then be subtracted from your points balance, and you will receive an email with a voucher code confirming your choice.
Examples of rewards can include:
- Discounted delivery on an order
- A discounted complete meal or a cake break
- Discount on products
Once you've redeemed a voucher code, you must use it within 30 days, or it will expire.
Ikea told The Sun that it will provide some examples of the rewards people could expect to see in their accounts nearer the scheme's launch.
SIGN UP FOR IKEA FAMILY
JOINING Ikea Family is a straightforward process and can be done either online or in-store.
To join Ikea Family online, visit www.ikea.com/gb/en/ikea-family.
You will need to provide some personal information, such as your name, email address, and home address.
You'll also be asked to create a password for your account.
Once you've registered, Ikea will issue a digital Family card to your email, and this can saved on your phone.
The furniture giant no longer issues physical Ikea Family cards.
If you want to sign up for the membership scheme in-store, look for an Ikea Family kiosk.
These are usually located near the entrance or customer service area.
Follow the on-screen instructions to sign up for the Ikea Family membership.
Some kiosks may print out a temporary Ikea Family card for you to use immediately.
You will also receive a digital version of your card via email.
What are the other benefits of Ikea Family membership?
Currently, Ikea Family members can get member-only discounts on selected lines.
For example, right now, shoppers can get 25% off all Ånneland and Vatnestrom Mattresses.
It means a standard double Ånneland foam mattress which usually costs £549 can be picked up for £399 if you're a Ikea Family member.
Ikea Family members can also get 15% off the installation costs of a new kitchen.
To find out the other offers available to members, visit www.ikea.com/gb/en/offers/family-offers.
Members can also get free tea and coffee when visiting Ikea's stores between Monday and Friday.
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Customers also get free "Just-in-case" protection, which provides 90 days of insurance for accidental damage on the way home and during assembly.
If your product is damaged, Ikea will replace it for free as long as you remember to swipe your Ikea Family card at checkout.
HISTORY OF IKEA IN THE UK
IKEA was founded in Älmhult, Sweden by Ingvar Kamprad in 1943.
Since then, it has gone from being a tiny mail-order company to becoming one of the most well-known home furnishing brands in the world.
High costs and damage rates when transporting furniture via mail order were constant thorns in Ingvar's side.
To help quell this issue, the furniture giant adopted the flatpack assembly method in 1953.
In 1987, Ikea opened its first UK store in Warrington, Cheshire,
This marked the beginning of its expansion into the British market.
Following the success of the Warrington store, Ikea rapidly expanded across the UK. Stores were opened in key locations, including Birmingham (1988), Leeds (1989), and Glasgow (1992).
In recent years, Ikea announced plans to open compact stores located close to our high streets.
Dubbed "XS Stores", these aim to cater to those that live in city centres.
Ikea opened its first XS store in Hammersmith in February 2022, with a second one is planned to open in Autumn 2024 within Oxford Circus.
These stores don't hold the full stock of the mainline stores but still have over 4,000 items to choose from, including a deli where you can get Britain's favourite Ikea meatballs.
As of 2024, Ikea operates out of 21 UK stores and employs nearly 12,000 staff members.
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