CHOCOLATE brand Terry's has launched a new flavour - and people are rushing to their local shop to give it a try.
The new product is on sale at B&M and Nisa Local for as little as £1.50.
In a return to basics, the treat is a simple milk chocolate flavour - which some are surprised has not been on offer before.
Campbell's of Leyburn, a Yorkshire supermarket that announced it was stocking the new product on Facebook, wrote: "Apparently there has been 23 varieties of this product over the years, I can’t believe this is the first time they have produced just a milk chocolate version!"
Other Terry's flavours include Chocolate Orange Milk, Chocolate Orange Dark, Exploding Candy and the recent addition of Chocolate Mint.
This latest flavour, Terry's Chocolate Milk, seems to be entirely new and does not appear to be limited edition.
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The Facebook page posted the exciting news today (13 August), with users flooding the comments to tag their friends and express their approval.
One said: "Thank goodness, thought I was the only one who detests chocolate and orange."
Another echoed: "Yay i hate chocolate orange."
But some other users were simply left confused.
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One said: "I'm sorry but it's a Terry's chocolate orange. It's in the name lol."
Another joked: "Could they not have called it a Terrys Chocolate Norange."
Terry's Chocolate Milk joins various other new additions on supermarket shelves, including Nestle Crunch Snack Peanut bars and Lindor dark mint truffles.
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed on flavour and just want to supplant your chocolate cravings, you'll save by going for supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.