FANS of Morrisons are racing to the stores to nab a Lego set selling for a dirt cheap price.
The bargain deal is perfect for savvy parents looking to buy their kids quality toys without breaking the bank.
Morrisons has slashed prices of the iconic Lego Friend set from £18 to just £2.70.
The toy for a perfect gift for children above the age of four.
A bargain hunter who found the savvy deal posted about it on Facebook.
Fellow shoppers flocked to the comments section of the post to share their thoughts.
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One person wrote: "This is why I go to Morrisons."
While another shopper said: "I wish I had a Morrisons, I'd love the Creator set."
A third questioned: "Why do I never get bargains like this."
It's always worth checking around to find the best price so you know you're getting a good deal.
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Prices may vary day to day as well depending on what deals are on, and remember to look at delivery costs too if you're ordering online.
Websites like Trolley and Price Spy let you compare prices on thousands of products to see which retailer is selling them cheapest.
The Latest Deals app also lets you search items and helps you compare prices at several supermarkets to see where it's cheaper.
However, if you want to get your hands on one of these super-cheap essentials, however, you'll need to hurry as stocks do not last for long.
It comes after Morrisons shoppers flocked to snap up an essential product priced at £8 now scanning for 62p.
The famous chain is now selling Drynites Pyjama Pants for just 62p, representing a saving of £7.38.
Morrisons shoppers went wild for a new "Jammy cookie sandwich".
The treat is comprised of jam and buttercream sandwiched between chocolate chip cookies.
One food lover posted a picture of the cookie in the Food Finds UK Official Facebook group and sent other foodies into a frenzy.
However, the supermarket favourite was also blasted for selling addictive vapes in a bargain bin.
The devices were advertised with the branding, "When it's gone it's gone" — dicing with strict nicotine sale laws.
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Shopper Sam Bryan couldn't believe his eyes when he spotted the display in his local supermarket.
He told bosses who immediately acknowledged the display full of £3 bargain vapes was "inappropriate".
Exact times to shop at each supermarket to find bargains
YOU can save money by opting for stickered products at supermarkets.
Supermarkets add the stickers to products to show they are reduced due to being faulty or close to out-of-date.
And there's usually a best time of day to head to your nearest supermarket to pick up the best prices.
Tom Church, founder of the latestdeals.co.uk website, has revealed when you should head to your nearest favourite supermarket to pick up bargain buys.
Lidl
Tom said to look out for orange clearance stickers which usually give 30 per cent off in the morning.
He added: "Sometimes there are green 'waste not!' stickers labelled at 20p or 70p."
Tesco
Tom said: "Yellow stickers start in the afternoons, particularly on fresh meat, fish, fruit, veg, and bakery items."
Waitrose
Tom said the best time to pick up stickered items varies from store-to-store.
He added: "Usually in the afternoon and reductions increase towards closing time."
Sainsbury's
Sainsbury's discounts its products incrementally across the day.
Tom said: "Discounts begin with 25 per cent at 1pm, up to 50 per cent at 5pm and then again by 75 per cent at 8pm."
Morrisons
Tom said: "The best reductions are in the evening.
"However, you're better off getting a £3.49 Magic Box from Too Good To Go, which will contain about £10 worth of food."
Marks & Spencer
Tom said M&S starts stickering up products with yellow tags in the mornings.
"As M&S has a higher price point, net savings can be bigger than other supermarkets," he added.
Co-Op
Tom said: "Yellow stickers are found throughout the day and it varies by store. Final reductions are 75 per cent off."
Iceland
Tom said yellow-sticker discounts vary across Iceland stores.
He added: "On fresh foods yellow stickers can be found from the mornings."
Aldi
Tom said: "Clearance stickers are red and applied in the morning from 8am with 50 per cent off.
"This may increase to 75 per cent as food approaches its use-by date."
Asda
Tom said: "Reductions start in the mornings but there may be second rounds of discounts from 7pm."