WAITROSE shoppers could save a whopping £900 over a six month period by switching to the UK's cheapest supermarket.
An expert recently revealed how much cash can be saved from changing where you shop - and it's enough to take a family of four on holiday to Center Parcs.
Aldi is the UK’s cheapest supermarket for July and shoppers save up to £34 per week on average by shopping at Aldi compared to Waitrose.
This amounts to £884 saved in the first six months of 2024.
Those who thought they might be getting a good deal when they use their Nectar or Clubcard are still better off shopping at Aldi — even when loyalty cards are used.
Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials.
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The results showed Sainsbury’s to be £15.94 more expensive, while Tesco was £13.63 dearer, when using loyalty prices, solidifying the message that the only place to get Aldi prices is at Aldi.
Julie Ashfield, managing director of Buying at Aldi UK, said: “We’ve always promised our customers that we will never be beaten on price and the latest Which? analysis has shown just how much shoppers can save when they shop at Aldi!
“Over the course of the past six months shoppers could have saved a significant amount, showing that when it comes to price - nobody can match Aldi!”
What did Which? find?
The analysis found that Aldi was the cheapest supermarket, with groceries costing £113.87 on average across the month.
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Lidl was just behind Aldi's ranking, with a shopping costing £116.24 on average - £2.37 more.
Waitrose was named the most expensive supermarket in July, with a basket of groceries totalling £146.9 on average, which is 29% more expensive than Aldi.
The list of products analysed included a number of both branded and own-brand items, such as Heinz baked beans, Hovis bread, milk and butter.
It also took into account special offer prices and loyalty prices where applicable, but not multi-buys.
Tesco Clubcard members would have paid £127.50 - which is £13.63 more than Aldi.
Without a Clubcard, the Tesco shop would cost £130.27, Which? said.
For those using a Sainsbury’s Nectar card, July's shopping list of items cost £129.81, which is £15.94 more than at Aldi and still higher than the prices at Lidl and Asda.
Without a Nectar card, the same items at Sainsbury’s cost £134.41.
Ele Clark, Which? retail editor, said: “Our latest monthly analysis has once again seen Aldi retaining its crown as the UK’s cheapest supermarket.
“With the ongoing pressure of high food prices on household budgets, it's no surprise that many people are turning to the discounters to save money.
Consumers could save over £30 simply by switching supermarkets, which goes to show how beneficial it can be to shop around.”
Aldi came out top on previous months including in May and June - and was found to have the lowest prices in every month so far this year.
How does your supermarket rank?
Every month, Which?'s looks at eight of the UK's biggest supermarkets and compares the cost of dozens of everyday essentials.
In July, it found that the average cost of a shop at the following supermarkets was:
- Aldi - £113.87
- Lidl - £116.24
- Asda - £125.61
- Tesco (with Clubcard) - £127.50
- Sainsbury's (with Nectar card) - £129.81
- Tesco (without Clubcard) - £130.27
- Morrisons - £133.28
- Sainsbury's (without Nectar card) - £134.41
- Ocado - £140.76
- Waitrose - £146.98
The pricing analysis from shows that shoppers can save considerable amounts on groceries depending on where they buy their food.
It comes as Aldi shoppers are rushing to snap up products from its new easy Asian-inspired "fakeaway" range.
With most products coming in at less than a £1, the new series includes Vietnamese spring rolls, sweet & sour rice and Thai pork steaks.
The new range includes two different rice and noodle flavours, pork cutlets and a kit for making your own spring rolls at home.
Available in Aldi stores and online already, the low-cost series is likely to be a hit.
The popular bargain supermarket says customers can "indulge in flavours from all four corners of Asia from the comfort of their own home" with the new items.
Its selection of noodles come in udon and ramen options, 85p for 300g, which can both be added straight to the pan.
The Thai pork loin steaks, £2.99 for 440g, come already marinated in a "sweet, spicy and sour Thai rub".
And the Vietnamese spring roll kit, £2.49 for 200g, promises to see your plate full in less than 15 minutes.
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But customers will have to add the fish or meat and veg, as the kit only comes with rice paper and dipping sauce.
Aldi said of the new offering: "From pouch to plate in just 15 minutes, these rolls are the perfect side dish to any main dish. Simply add beansprouts, meat, fish or vegetables."
How to save on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.