TAKE THE BISCUIT
McVitie’s is launching a new Jaffa Cake flavour based on retro childhood sweets and fans are divided over treat
It marks the first ever non-fruit flavour since the first Jaffa Cake was made in 1927
MCVITIE'S is rolling out a NEW Jaffa Cake flavour inspired by a retro sweet favourite - but fans are divided.
Shelves will soon be stocked with the latest edition, which will see the McVitie's iconic dark chocolate-covered sponge filled with a unique twist.
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Customers' taste buds are sure to tingle when they discover the take on a classic candy.
The delicious treat will swap out the traditional orange jelly with a Cola Bottle flavour instead.
It’s no doubt going to cause some debate among our Jaffanatics, and we can’t wait to hear what they think
Adam Woolf
It marks the first ever non-fruit flavour since the first Jaffa Cake was made in 1927.
And the company will be rolling out the new edition in Jaffa Cakes Bars form too, for a handy way to snack on-the-go.
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Adam Woolf, marketing director at McVitie’s, said: “Jaffa Cakes Cola Bottle is certainly one of our more unexpected product launches – stepping away from fruit flavours for the very first time.
"Jaffa Cakes have always stood out from the crowd (and the biscuit aisle), but we really wanted to try something new with this one.
"It’s no doubt going to cause some debate among our Jaffanatics, and we can’t wait to hear what they think.”
Fans have already had the option to chose between raspberry flavour Jaffas as a mix up to the traditional burst of citrus orange.
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The Cola Bottle version will be hitting the market in Asda from Monday, June 10, before arriving in other supermarkets in July and August.
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UK superstores set to stock the chocolate goodie include Tesco, Sainsbury's, Morrisons, Iceland and Co-op.
Industry giant Tesco is scheduled to roll out the sweet treat from Tuesday, July 23.
Meanwhile, Aldi, Amazon, Poundland, B&M, Spar, and others will start selling the Cola Jaffa Cakes from August and September.
A pack of five bars will cost shoppers £1.80.
And, all McVitie’s Jaffa Cakes boxes are fully recyclable, with the inner film processed by instore collection points available at large supermarkets.
Or, alternatively through McVitie's partnership with TerraCycle.
It comes as shoppers are racing to nab a tasty McVitie's bar which fans say is "lush".
The McVities Gold Billions Wafer bar has made its way back to B&M shop shelves.
This bar has layers of crisp wafer and cream filling which is coated with golden caramel chocolate.
The iconic chocolate bar has been around since 1988 but the retailer has since revamped the bar with the latest "billionaire's" version.
Plus, the company is giving fans a taste of nostalgia with a new limited-edition snack which is already on shop shelves.
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