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Supermarket makes major change to its iconic logo branded ‘gorgeous’ by shoppers – can you spot the difference?
Watch our video above on ways to save money next time you go to Asda
A MAJOR supermarket has announced it is making a change to its iconic logo and shoppers say it's a “refreshing change.”
Asda has experimented with its green colour palette and shoppers say the new logo has a "gorgeous finish".
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Instead of the traditional white and green combination shoppers are used to seeing, Asda will be switching to a green and darker green logo with white as a background colour.
The supermarket said it picked the colours based on extensive customer research and feedback.
Asda hasn't confirmed which part of its brand will be using the new logo but it has released images of the new logo on bags, billboards and online.
Fans took to X, formerly known as Twitter to praise the new brand logo and colour scheme.
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One user said: “Love it. One of the best brand refreshes in years. What a great and simple canvas to play with. So fun. So clean.”
“Love this! The personality really shines through,” said another.
“Love it! Perfect tone of voice and great progression of the existing distinctive assets” said a third user.
A fourth user said: “Great stuff and some gorgeously playful copy. Well done.”
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David Hills, chief customer officer at Asda, said: “The launch of our new brand identity is a milestone moment in the evolution of our strategy.
“Our brand has a tremendous heritage and is much loved by the Great British public.
“We hope this new look and feel will help us stand out in the grocery market - bringing to life our personality and reigniting the strong emotional connection customers have for the Asda brand.”
How to find the best bargains at the supermarket
The brand has also announced it's launching a light-hearted summer campaign called "Serious About Summer".
The playful campaign aims to highlight the value of the retailer's home, food and gardening summer ranges.
Throughout the summer, customers may also spot a "Nan-poline" advertisement to highlight the retailers ‘midweek meals’ inspiration and offers, and a sports day-themed ad.
The news comes after the retailer announced it would be opening 21 new locations at the start of the year.
Last year the retailer struck a £438 million deal to buy out 132 Co-op sites as it looks to expand the number of its convenience-format stores.
The deal included 116 retail sites with attached petrol stations, plus three development sites.
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In October 2023, Asda opened 14 new Asda Express stores across the UK.
The retailer plans to have opened 356 new locations in total by 2026.
How to save money in Asda
All Asda staff carry a book of Asda smiley vouchers, which can be given out to customers at their discretion.
Each voucher has a face value of 50p and can be used to get money off your shop.
Grab items from Asda's Just Essentials range, these can be identified through bright yellow packaging and offer great value on household essentials.
Don't forget the famous Asda "reduced" stickers.
Chilled things start getting reduced in the morning with final reductions on items such as bread and cakes starting around 6:30pm.
Asda Rewards is free to join.
As an Asda Rewards member, you'll get exclusive discounts and offers, and you’ll also be able to earn 10% cashback on Star Products.
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