B&M shoppers have filled their baskets with a cleaning must-have that's scanning for just 10p.
A limited edition of the Surf Concentrated Liquid Laundry Detergent is going for super cheap at the variety store chain and it's sent customers into a frenzy.
The Surf Limited Edition Winter Indulgence Vanilla & Oud Liquid Detergent provides 24 washes and is a cleaning essential for laundry.
The 648ml bottle is suitable for washing both colours and whites and offers a long-lasting fragrance on your clothes.
If that still doesn't convince you to buy it, then perhaps the fact that it's quite literally selling for pennies in B&M will.
The discount retailer had originally sold the product for £2.99 but has now reduced it by a whopping 96%.
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The big reveal was made by one very happy customer on the Extreme Couponing and Bargains UK group on Facebook.
Alongside a picture of the product was the receipt, proving they had in fact paid the low price for the detergent.
To highlight just how cheap it was, the customer used a 20p coin to pay for it.
The woman revealed to one person in the comments section how the product had only scanned for 10p once she got to the till and that there was no indication of its price on the shelf.
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She admitted to buying 12 bottles of the laundry detergent as a result of the unreal deal.
The post sent fellow bargain hunters wild, with many desperately racing to their nearest store to pick up the cheap buy.
"I would have brought the whole shelf," exclaimed one.
"Exactly the same happened to me! Result!" said another.
One person even said they didn't blame the woman for buying 12 bottles and would have done the same herself.
The same product is currently selling in Tesco for £3.30, further highlighting B&M's great deal.
It's important to note that reductions do sometimes vary between stores.
This means that just because something is reduced in one B&M, it doesn't mean it'll cost the same price elsewhere.
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It's also worth using B&M's scanner app, which lets you see if an item's price is cheaper than advertised on the shop floor label.
This only works in stores and not online, but it's free to download off the B&M Stores mobile app via Google Play or the Apple App Store.
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