BLAST FROM PAST
Iconic 90s alcoholic drink loved by clubbers is back on shelves as Brits ‘long to return to time when life was simpler’
Experts say we’re very much experiencing a return to the ’90s as a culture
ALCOPOP Reef has become the latest 1990s favourite to make a comeback.
The fruity vodka drink loved by ravers and clubbers was discontinued in the early 2000s.
1
But the 3.4 per cent ABV orange and passion fruit flavour tipple has returned amid a clamour for the culture of three decades ago.
The brand said its comeback would allow middle-aged Brits to reminisce and “remember the days before responsibilities”.
A spokeswoman added: “Reef is back on shelves, ready to transport the UK back to a time when life was simpler, with its nostalgic taste and still chill vibes.”
And she said: “It’s time to take a trip down memory lane for some alcoholic adult juice that’s reminiscent of ’90s house parties and dancing till the early hours of the morning to Born Slippy.”
READ MORE FOOD AND DRINK NEWS
Reef was a clubbing favourite alongside Bacardi Breezers, Two Dogs, Smirnoff Ice, WKD and Hooch. Hooch relaunched in 2012.
Reef brand manager Jacob Barrett said: “We’re very much experiencing a return to the ’90s as a culture, from bucket hats to S Club 7, and Reef feels like the perfect taste to transport people back.
“You might have rent to pay, a job to go to, children to look after, but you also have the memories of a life before all that.
“We want to help people relive that period and remember those days with a simple sip. Times may have changed, but Reef hasn’t.”
Most read in Money
Trendy drink loved by Kourtney Kardashian and Halle Berry 'blasts fat stores and mimics fasting'
Topics