Meet the man who spent a year living off yellow stickers and saved OVER £3,000

A MAN claims to have saved £3,400 by only buying heavily reduced yellow sticker products from the supermarket for an entire year.

Tom Church, 26, dedicated a year to eating food items which reduced to rock bottom prices by the stores at the end of the day and is now encouraging others to make the same savings.

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While most people occasionally snag a bargain when something is nearing its sell-by-date, Tom made it his mission to only purchase these discount deals.

The yellow sticker hunter said that initially his friends found his capers hilarious and claimed he was obsessed.

But he won them round by inviting them over for dinner and serving up a luxury meal of lobster and champagne which cost him less than four pound.

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He managed to bag some incredible deals but Tom explained, in an interview with , that it is impossible to predict exactly what’ll be on offer in the yellow sticker section, making it difficult to live off.

"Sometimes it was hard to stick to the 'regime', as others called it, because you might really need something but it wasn't reduced-to-clear," Tom said.

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"That's when I learnt to buy in bulk. I think I bought 48 loo rolls at one point."

By taking his opportunities and buying in bulk he was able to help other people out with his project too.

When he saw an incredible bulk-buy opportunity, like a crate of tinned food, he would buy it and donate what he didn’t need to a food bank.

Generous Tom also started sharing the bargains he found with other people online as well as giving away some of the food he bought.

In order to aid with the sharing of this information, Tom set-up a Facebook page, which really took off before Christmas, when skint shoppers where keen for a good deal.

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The page has now amassed almost 20,000 fans and it is growing bigger by the day so much so that he has now launched a website .

The site is set up so other people can share deals and search for the items they need.

Tom said: "Families could save even more than I did - thousands of pounds. And it's really simple to get started. Just look for yellow stickers!"

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If you are looking to cash-in like Tom did he suggests you start with Waitrose, who usually have the biggest reductions, although he warns you to watch out – as their stickers are red not yellow.

He also suggests that you bulk buy anything good and stash it in the freezer.