‘These are hot’ scream shoppers as Walkers launches three spicy crisps flavours
SHOPPERS are racing to get their hands on Walker's spicy new crisp range which has hit stores today.
New Extra Flamin Hot Doritos, Walkers MAX and Wotsits Crunchy have hit shelves Iceland and they've sent shoppers into a frenzy.
Walkers hopes the new range will add a deliciously intense twist to the nation’s much-loved favourites Doritos, Walkers MAX and Wotsits Crunchy, answering consumer demand for more varied spicy snacks.
The spicy snacks were shared in the Food Finds Official UK group on Facebook and the post sent hundreds of foodies into a frenzy.
One user said: “These are banging.”
Another said: “I would definitely give them a try.”
Read more money stories
“These look hot,” said a third user.
Need to do an Iceland shop!!!! Please….” said a fourth user.
The three flavours are being rolled out in stores from March 12 and should be in supermarkets by March 18.
All 130g sharing bags have been set at a retail price of £2.50 though some prices may vary from store to store.
If you are looking for a specific flavour you may need to check several stores.
The UK launch will also form part of a new consistent Flamin’ Hot global brand identity and voice, sitting alongside launches across Europe.
Rob Pothier, Dorito's senior marketing manager, said: “Shoppers are looking for elevated snacking experiences and intense flavours, so we’re turning up the heat with this launch.
“We can’t wait to bring Extra Flamin’ Hot to the UK, and given the response we’ve already seen worldwide, we’re certain shoppers will be just as excited.
“We know spicy snackers shop flavour ahead of brand, so we are encouraging retailers to merchandise the range together to form a striking purple block in-aisle to disrupt shoppers and drive sales.
“We’re sure that this new flavour experience will keep shoppers coming back for more.”
Walkers may be hoping to get fans back on their side after confirming no less than 11 crisp flavours have been discontinued over the past few years.
Full list of Walkers crisp flavours discontinued
We have put together a list of all of the popular crisp flavours that have Walker have axed in recent months.
- Worcester Sauce - Last year there was uproar on social media after Walkers confirmed it had stopped making the popular Worcester Sauce flavour.
- Max Fiercely Flamin Hot - This flavour was launched in 2021 to attract a younger audience. Fans of this flavour were left devastated in November 2023 when the crisps were pulled off the shelves for good.
- Beef and Onion - Snack fans were shocked when the beef and onion flavour was nowhere to be seen in supermarkets. The much-loved flavour was discontinued in 2022 but fans only found out last year.
- Sizzling Steak Wotsits - The retro flavour was previously sold as BBQ beef but was pulled from the shelves in the early 2000s. It briefly returned to the stores in January 2020 due to popular demand but was gone for good shortly after.
- Peking Spare Rib oriental crackers - Walkers confirmed in November last year that it has discontinued yet another crisp flavour which was inspired by flavours from around the world.
- Salt and Vinegar Quavers - This flavour was first introduced back in 1993 and returned to the lineup in 2021 along with prawn cocktail Quavers after demands from crisp lovers. But sadly the crisp has gone once again.
- Sensational Regal Lamb and Mint - The popular flavour was only available for a specific occasion - the King's Coronation.
- Marmite - This controversial flavour has been on the shelves for over 20 years but was discontinued at the end of 2023. But it looks like Marmite are picking up the baton as they recently announced they would start producing their own brand of crisps.
- Tear 'n' Share crisps - Walkers confirmed it had discontinued its Tear 'n' Share crisps back in January. The crisps are thicker-cut crisps that come in a distinct bag that turns in an easy-to-share bowl. Walkers confirmed these have been discontinued for several years.
- Smiths Cheese Moments -Dubbed by the fans as "the most underrated crisps ever", this snack was generally sold in pubs. It has even been called "king of all crisps" but sadly was discontinued forever.
- Beetroot and Sweet Chilli Jam -Fans have learned this month that Walkers has stopped making the Beetroot and Sweet Chilli Jam in its oven-baked range. The flavour came into the scene in 2019 and was made with real vegetables.
If you're a Walkers fan check out the two new Sensations flavours that have launched in stores.
Find out everything you need to know about the official Marmite crisps which last month.
Aldi's garlic flavour crisps are back on shelves and they are definitely working up a fuss.
READ MORE SUN STORIES
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.