B&M shoppers have gone wild after discovering a new chocolate bar combining two iconic brands.
The variety store chain appears to have pulled it out the bag again after stocking this latest sweet treats on their shelves.
In a remarkable collaboration, Nestle have brought together two of their most successful brands to form the ultimate chocolate bar.
Now available to buy in B&M, shoppers can get their hands on the KitKat Milky bar, a combination of two iconic flavours.
On first glance, it looks as though it's just a white chocolate Kit Kat, but Milky bar fans will know it's so much more than that.
The stunning discovery was made by a member of the Cheap Supermarket Deals & New Foods Facebook group, who posted a picture of the chocolate bar to the delight of many users.
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Weighing in at 160g, this bar is the perfect portion to enjoy with somebody else - but also to have all on your own.
And following the big reveal, shoppers could not believe their eyes at what they were seeing.
"Feel like I've died and gone to heaven," gasped one.
"This sounds nice," said another.
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A third added: "Might get some tomorrow."
It comes just days after B&M shoppers were once again rushing to stores to buy "the ultimate" Cadbury Easter egg.
Described as a "serious contender" by chocoholics, the popular discounter is selling the Cadbury marble ultimate Easter egg and it's cheaper than in Tesco.
And shoppers have also managed to spot iconic US chocolates on shop shelves.
Hershey's Kisses Milklicious have been spotted in B&M stores for £1.25 - but not all are in a hurry to pick them up.
Elsewhere, new Aero and Milky Bar flavours have been spotted on shop shelves in Home Bargains.
New chocolate is always a big hit with customers but this latest release has sent confectionery fans into a frenzy.