High street ‘on life support’ as well-known brand with 240 stores slashes prices ahead of branch closure in weeks

But now the store has appeared to close once more, putting up large signs saying "closing down sale, everything must go".

The shop is currently offering a 20 per cent discount on all remaining items to clear the stock before the shutters are put down for good on March 17.

Just a few days ago, the retailer announced it will close it's Rhyl high street branch in spring after facing a string of losses.

A spokesperson for Frasers Group said: "It is with regret that we announce GAME Rhyl will be closing in Spring.

"We would like to take this opportunity to thank our staff for their hard work and dedication.

"Where possible, we are committed to finding new roles within the Group for staff."

GAME, owned by the Fraser Group, shut down seven more stores last month.

This includes branches in Exeter, Witney and Huntingdon which welcomed its last customers in January.

Last year, three GAME branches closed in Plymouth, Cambridge and Newport, Wales.

However, the Newport branch reopened in a nearby Sports Direct unit just two days later.

In October, House of Fraser, also owned by the Frasers Group, confirmed it will close its branch in Lakeside Shopping Centre, Grays, in January next year.

It has closed three stores in 2023 already, including in Cardiff, Guildford and Birmingham.

Sports Direct, also run by the Frasers Group, has closed branches in Swindon, Coventry, Blackpool and Salisbury in recent months too.

But it's not all bad news for the group, as it has also started opening new "concept stores" as it looks to shake up its portfolio.

The first one of this kind, featuring popular brands like Sports Direct and Game, opened in Norwich in September.

Two others have opened in Blackpool and Sheffield in recent months.

The Frasers Group also recently snapped up luxury clothing retailer Matches Fashion in a deal worth £52million.

Meanwhile, designer clothing chain Choice, bought by The Frasers Group last year, recently pulled the shutters down on its Bromley site but replaced it with Flannels.

Britain's retail apocalypse

It comes as the cost of living crisis, high inflation and rising energy costs are forcing retailers to close down their outlets.

Figures from the British Retail Consortium (BRC) found the UK had lost 6,000 stores over five years.

Numerous  in the last 12 months, including major discounter Wilko.

But it has since returned to the high street under The Range's ownership, and Wilko-branded items are being stocked in The Range stores.

Both  and  are among the well-known brands which went bust in 2022.