Shoppers rush to buy 13p cheaper Aldi Breakaway dupe after devastation over decision to discontinue popular chocolate

SHOPPERS are rushing to buy a 13p Aldi Breakaway dupe after the popular chocolate has been discontinued.

The beloved bar caused a huge stir when manufacturers announced it was being axed after more than 50 years.

Biscuit lovers across the country are mourning the loss of the sweet chocolate-covered digestive bar.

But it seems not everything is lost - as Aldi has introduced a brand new alternative for cheap just in time for Easter.

The new chocolate treat has been called the Belmont Wacko Biscuit Bar and according to Aldi it's similar to the original.

The discount retailer said: "Aldi is on hand to save the day with an alternative that not only resembles the great Breakaway taste but does it for cheaper."

The crunchy biscuit bar is covered with a rich milk chocolate outer layer.

The bars are selling for just £1.19 for a pack of nine - which is 13p per biscuit.

Bargain hunters can snap up the Aldi's own brand for 20p cheaper than Nestle' s Breakaway - which sells for £1.25.

The Breakaway bar, first introduced in 1970, will no longer be produced from March.

The chocolatier said falling sales had meant it had been forced to axe the chocolate treat.

A spokesperson said: “We know fans will be disappointed to see it go, but it’s time for us to say goodbye to Breakaway.

"We have seen a decline in the sales of Breakaway over the past few years and unfortunately, we had to make the difficult decision to discontinue it.

“By saying goodbye to Breakaway, we can focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

Nestle said fans will still be able to buy the bar from retailers throughout February and March while stocks last.

But the announcement didn't land well among devastated shoppers who took to social media to vent their frustrations.

One said: "First it was the Caramac, now Breakaway bars!

"Nestle are gradually removing my chocolate childhood from supermarket shelves."

Another said: "It's the end of the world. What will we do now?"

A third added: "First Caramac and now they're getting rid of Yorkie and Breakaway bars. When will this cull of chocolate bar classics end?"

It comes as chocolate lovers spotted Aldi's newest Easter egg and it's a nod to a British classic.

The eagle-eyed shoppers have found Aldi's Milk Ripple Egg with honeycomb and pretzel.