The £3.95 Aldi household essential crowned ‘product of the year’ beating top brands like Fairy and Apple
A HOUSEHOLD Aldi product has been named "product of the year" in a consumer website's top 50 list.
The budget retailer's Almat bio washing powder has come out winner of consumer champion Which?'s list for 2023.
And the item beat some massive brands such as Apple, Dyson and Fairy to the top spot.
Shoppers can pick up the £3.95 2kg tub for 10p per wash - 57% cheaper than Ariel.
Which? judges cited the detergent's performance against stains, as well as how it keeps clothes white and bright, while still being eco-friendly.
It also scored a 79% consumer rating and 79% rating from Which?'s panel, outscoring leading brand Ariel, which came in at 78%.
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Julie Ashfield, managing director of Corporate Buying at Aldi, said rhe supermarket chain was "delighted" to be awarded the top prize.
"This win shows we can not only compete with leading brands, but beat them on quality and price," she added.
Aldi's washing up powder pipped Apple's iPhone 15 Pro Max and Apple Watch Series 9 to the top spot, although they both featured in the top 20 of Which?'s list, coming in at 12th and ninth respectively.
The iPhone 15 is the first phone camera to receive five stars from Which?, with its durable titanium design and powerful chip both highlighted as major perks.
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Meanwhile, the Apple watch, made from 30% recycled materials, was commended for its lightning fast chip and fitness tracking element.
Fairy's Max Power original washing up liquid came in at 36 on the list, with the judging panel noting its ability to cut through grease and fat.
Meanwhile, Asda's own-brand baked beans also featured on Which?'s top 50 list, coming in a respectable 13th.
Which?'s panel of judges voted the tin, selling for 50p online, the best out of all supermarket chains - and it beat major brand Heinz too.
Meanwhile, Co-op's £21.75 Les Pionniers Champagne featured 16th, with the panel noting its fresh and fruity flavour with nutty notes.
Asda George's Home GDK101B-22 kettle came in at number 24 on the list, currently on sale for £25 on the retailer's website.
The judging panel noted the sleek LED temperature display, backlit buttons and gloss black design as highlights.
Plus, it said the device heats up water quickly and filters limescale expertly.
Tower's T171102 Vortx Vizion air fryer, on sale for £120 at Robert Dyas, also made its way on to the top 50 list.
The judging panel noted its two 300g ovens that can be used simultaneously as standout features.
How to save money at Aldi
If you're set on getting your washing powder elsewhere but still shop at Aldi, there's some other ways to save cash.
It's worth keeping an eye out for the retailer's red stickers on products - staff add them when something has been reduced in price.
But it can catch some shoppers out as most supermarket chains add yellow stickers to reduced items.
Meanwhile, take super saver Tom Church's advice and shop at the German discounter at 10am on a Wednesday.
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This is when staff restock their regular items and you'll have the best selection of products to choose from.
Aldi can be a great spot to pick up dupes of notable brands too, with one shopper recently finding a perfume that smells just like Paco Rabanne for £77 less than the original.
You can also join our new Sun Money to share stories and tips and engage with the consumer team and other group members.