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B&M shares devastating news as shoppers ‘spot’ discontinued Cadbury bar on shelves

Cadbury has recently come under fire for pulling another popular chocolate treat from supermarket shelves

B&M shared some devastating news after shoppers said they spotted a discontinued Cadbury bar on the shelves.

A woman claimed she purchased the chocolate bar from the popular retailer, saying it was "well worth" the hefty price tag.

Facebook user Alex shared a snap of the beloved discontinued Cadbury bar, inspiring hope it had returned to shelves
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Facebook user Alex shared a snap of the beloved discontinued Cadbury bar, inspiring hope it had returned to shelvesCredit: Facebook
The chocolate lover claimed she purchased the bar at B&M
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The chocolate lover claimed she purchased the bar at B&MCredit: Getty Images - Getty

In a picture the woman posted to Facebook, a single wrapped Spira milk chocolate bar could be seen laying on a counter-top.

Alex wrote: "B&M! £2.49 a shot but well worth the throw back."

Spira was once a much-loved chocolate bar produced by Cadbury, similar to the Twirl bar available today, which contained two spiral chocolate fingers.

The brand was only available in the south-west and north-west of England when it burst onto the scene in the mid-1980s, but was rolled out across the country in 1989.

Read more Cadbury news

It was discontinued in 2005 when Cadbury was unable to keep up with the high demand for the product, much to the devastation of Brits everywhere.

But Alex's Facebook post inspired hope in many that the fan favourite had finally returned to supermarket shelves.

One person commented: "I need this."

Another said: "Yes please for Christmas."

Others were more sceptical, with one asking: "Is this legit or a joke?", to which Alex replied: "the price is a joke but the chocolate is real."

Someone else said: "Anyone else found it? I've been to 6 B&Ms."

And another: "Impossible I’ve tried loads and still nothing."

Retailer B&M has since confirmed it does not stock the product.

It comes after Cadbury came under fire for pulling its popular chocolate treat Crunchie Nuggets from supermarket shelves.

Based on the traditional Crunchie bar, the product was essentially chunks of honeycomb dipped in milk chocolate.

Hardcore fans were devastated to learn they had been discontinued.

One wrote on X, formerly known as Twitter: “Why why why on earth would you discontinue crunchy nuggets,” and added a couple of crying emojis for good measure.

Cadbury responded to the message, explaining: “Sorry about this Stacey! Peoples' tastes change from time to time, so we refresh our range to cater for everyone.”

The confectionery giant also recently confirmed the "best chocolate bar it's ever made", the Peanut Caramel Crip Bar, is no more.

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A spokesperson said: "Peanut Caramel Crisp Bars have been discontinued.

"However, we still have lots of other chocolatey treats to try."

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