Shoppers rush to cheap supermarket with items costing half as much as Aldi after paying £3.50 ‘lifetime membership’

SHOPPERS are rushing to cheap supermarket with items costing half as much as Aldi - after paying £3.50 for a "lifetime membership".

The Coastal Community Supermarket has opened a bargain pop-up store in Holt, north Norfolk.

Many people in Holt struggle to afford essentials - and the shop wants to help them.

It opens twice a week, and stocks goods for about half what they might cost at a discount supermarket like Aldi.

To sign up, locals have to pay just £3.50 for a lifetime membership.

Retired postman Martin Batey, 63, has been doing his weekly shop at the supermarket since it opened last July.

He told : "With the cost of living having gone up the way it has, that’s affected me and everybody else.

"This gives the opportunity for people who just don’t have a lot of money to be able to eat decent food, rather than noodles and junk."

Single mum-of-two Laura Bell, 38, said: "Not having my partner's income now, shopping here is a lot better."

The supermarket used to be a food bank, but has been transformed by the charity - which runs 350 other "food clubs" across the UK.

Boss Simon Laurinaitis-Prince also runs a pop-up supermarket out of a revamped Tesco van in a different town or village every day.

Simon said: "Behind the shiny facade of old seaside towns are people that are struggling.";

It comes as two major towns are losing an M&S service loved by shoppers - leaving them devastated.

Feeding Britain works to prevent and eliminate hunger and destitution in the UK and is one of three charities supported by the this year.