Exact date cult US beauty store is set to open second UK location
THE exact date a popular cult US beauty store is set to open their second location in the UK has finally been revealed.
Make-up fans will be overjoyed to hear that another Sephora store will open its doors on November 15.
The beauty giant is is set to open in Westfield Stratford and will feature a host of brand new exclusive brands including Adwoa Beauty, Relevant, Straand, Salt & Stone and Naked Sundays.
Sephora originally opened its first UK store at Westfield London, Shepherds Bush, in March after the launch of its website and app in autumn 2022.
The West London store spans over a mega 600sqm, offering over 100 brands to eager customers.
There is a huge range of 135 brands available in the first store.
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These include GXVE by Gwen Stefani, MILK, r.e.m.beauty by Ariana Grande, ONE/SIZE by Patrick Starr, Refy, Makeup by Mario, Fenty Beauty, and Sephora’s own Sephora Collection.
Sephora chief executive Sarah Boyd said of the upcoming opening: “We are so grateful for the welcome we have received from our fans in the UK.
"Their response to our White City opening blew us away and far exceeded our expectations.
"We are committed to giving the UK a unique Sephora experience, one tailored to the unique cultural needs of this wonderful country.
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"We hope the community in Stratford loves the store as much as those in West London and look forward to a day of treats and surprises at our opening.”
It comes after reported that the West London store was performing a staggering "300 per cent better than was predicted".
"The opening day we had 5,000 people queuing outside the store. I was there and some people started queueing at midnight. And there were no Sales," Christopher de Lapuente, former Sephora CEO, said at the World Retail Congress in April.
“It was 5,000 people wanting to enjoy the Sephora experience and it’s the power of the brand.
"They didn’t come to buy lipstick at half price. They came to discover Sephora, the products, the assortment, which is part of the magic,” he added.
It's important to note that Sephora products can often be pricey.
So, it's always a good idea to shop around for products to make sure you don't miss out on any deals.
You can use comparison sites like the Latest Deals app or Google Shopping to see how much an item costs elsewhere.
And make sure to factor in added delivery costs if you order any products to your home - they might hike the price up depending on how big the order is.