Amazon Prime Day 2023 deals LIVE — Best UK offers on Ninja Air Fryer, Apple tech & Kindles, plus how to find discounts
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue.
AMAZON Prime Day is offering HUGE discounts on tech and essential household items.
The huge event began yesterday and Brits can now get their hands on discounted products in beauty, tech, fashion and more.
The massive deals are only available for , so shoppers need to sign up online to have the best chance at the next sale.
If you have never signed up for Prime, you can make the most of the now.
For more on what to expect from Prime Day, check out the best deals we've found already, including a massive £629 off
Read our Amazon Prime Day live blog below for the latest updates...
Save 41% on this stunning Ninja Air Fryer
Nothing is better than a good air fryer, it saves on energy and cuts down time in the kitchen.
And Ninja know their way around the devices.
This Amazon Prime Day, you can save 41% on the Ninja Air Fryer MAX, which is available for just £99.
Follow this link to grab the deal - .
Don't miss these stunning garden accessories this Prime Day
From lawnmowers to outdoor lighting, Amazon has thousands of deals across the garden category not to be missed.
- Floral Hanging Plant Bracket, £7.19 (save 20%) -
- Yuusei Solar Outdoor Lights, £29.99 (save £16) -
- Keter Marvel+ 270L Garden Furniture Storage Box, £44.99 (save £10) -
- EVRE Rattan Garden Furniture 4-Piece Set, £124.99 (save £15) -
- HooSeen Garden Hose Spray Gun, £5.59 (save 20%) -
Top tips for staying ahead this Prime Day
If you're hoping to snap up a bargain or two for the October Prime Day, it's best to prep in advance so your shopping experience is as enjoyable as possible.
- Make the most of Amazon's wish list function. It allows you to create a full of all the products you'd like to buy, and you can easily refer to it during the event to check what's been discounted.
- Always shop around and compare prices online to ensure you really are getting the best deal available.
- Use sites like CamelCamelCamel and Pricey Spy to look at price fluctuations throughout the year. They are great tools for shoppers to check if the discount on a particular item is really worth it.
- Download the Amazon app, and from there, you can set up deal alerts and check prices on coveted items quickly.
- Plan ahead and decide what products you'll be looking for during the sale. You can bookmark pages to make it easy to find them when Prime Day kicks off.
Top laptop deals
Here are some of the best laptop deals we have found for you this Amazon Prime Day.
From ANMESC's 15.6 inch laptop being 75% off at just £299 to Lenovo's student-ready IdeaPad coming in at just £449.99, you won't want to miss these savings.
- ANMESC Laptop 15.6''with 12GB DDR4 512GB SSD -
- Lenovo IdeaPad 3 15 inch Full HD Laptop -
- HP Laptop PC 15s-fq2039sa | Intel® Core™ i3-1115G4 Processor | 4GB RAM -
Best Amazon Echo speaker deals this Prime Day
Amazon Prime has just begun, and if you've been thinking of buying an Echo speaker, now is the time to buy.
The retailer has rolled out a wave of discounts across its range of smart speakers, including the cheap-and-cheerful Echo Flex, which has fallen from £24.99 to £9.99.
Follow the link below to get your hands on the deal.
Get massive savings on appliances this Prime Day
Amazon has cut prices on some of the most popular kitchen and home appliances this Prime Day.
From Air Fryers to washing machines, you won't want to miss out on these.
- Shark Style iQ Ionic Hair DryerHoover H-Wash 500 HW411AMBCB -
- Freestanding Washing Machine, Large Capacity -
- Ninja Speedi 10-in-1 Rapid Cooker, Air Fryer and Multi Cooker -
- Tefal 5 Piece, Comfort Max, Stainless Steel, Pots and Pans, Induction Set, Silver -
How to cancel your Amazon Prime membership after Prime Day
It’s happened to everyone, you sign up for the Amazon Prime free trial and one month later are hit with a bill.
So, how do you cancel your Prime membership?
It’s easy to cancel your subscription if you wish, simply sign into your Amazon account and head to “Manage Your Prime Membership”.
From there select click “Cancel free trial” on the left-hand side of the page if you want to cancel right away.
More home deals this Amazon Prime Day
Here are some of the top home and kitchen deals we've spotted this Amazon Prime Day
- Nespresso Vertuo Next Coffee Machine, £78 (save £91.99) -
- Crockpot TimeSelect Digital Slow Cooker, £60 (save £14.99) -
- Breville Halo Rotisserie Air Fryer, £119.97 (save £50.02) -
- Hoover 60cm Multifunction Oven & 60cm Gas Hob Pack, £364.65 (save £84.35) -
- Hisense-WFQP6012EVM 6KG Washing Machine, £249.99 (save £30) -
4K TV more than £200 off this Amazon Prime Day
You can get more than £200 off the popular 43-inch Fire Omni 4-Series television this Amazon Prime Day.
The Amazon product is 45% today, coming in at just £299.
- Amazon 43-inch 4-Series Omni TV, £299.99 (was £549.99) -
How long does Amazon Prime Day last?
Although it is called Prime Day, the shopping event actually lasts 48 hours.
It usually begins at 00.01am on the first day that it starts, and runs right through until 11.59pm the following day.
Amazon slashes the price of popular Fire TV
We have collected some of the best TV deals you can get this Amazon Prime Day.
The retailer has slashed the price of the 32-inch 2-Series Fire TV by 40% - it's fallen from £249.99 to £159.99.
Interestingly, this isn't strictly a Prime Day deal: unlike most of the deals you'll see over the next two days, it's available for everyone, not just Prime subscribers.
Follow the link below to get your hands on the product.
Massive savings on Breville's kitchen lineup this Prime Day
You can get huge discounts on Breville's kitchen appliances this Amazon Prime Day.
From the Breville Bijou Espresso Machine, which is a massive £50 off, to their Air Fryer, the company is offering some huge discounts.
Follow the links below to save:
How to cancel your Amazon Prime 30-day free trial after Prime Day
If you've signed up for an to take part in the Prime Day event, you'll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.
It's easy to cancel your subscription if you wish. Simply sign into your Amazon account and head to "Manage Your Prime Membership".
From there, select click "Cancel free trial" on the left-hand side of the page if you want to cancel right away.
If you haven't signed up already, for the Amazon Prime 30-day free trial - otherwise, you won't be able to access the deals.
Can students take part in Prime Day?
Students can take part in Prime Day if they have an Amazon Prime membership.
Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.
There's also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for
Amazon Prime Big Deals Day 2023 shopping tips
If you're hoping to snap up a bargain or two for the October Prime Day, it's best to prep in advance so your shopping experience is as enjoyable as possible.
- Make the most of Amazon's wish list function. It allows you to create a full of all the products you'd like to buy, and you can easily refer to it during the event to check what's been discounted.
- Always shop around and compare prices online to ensure you really are getting the best deal available.
- Use sites like CamelCamelCamel and Pricey Spy to look at price fluctuations throughout the year. They are great tools for shoppers to check if the discount on a particular item is really worth it.
- Download the Amazon app, and from there, you can set up deal alerts and check prices on coveted items quickly.
- Plan ahead and decide what products you'll be looking for during the sale. You can bookmark pages to make it easy to find them when Prime Day kicks off.
Best deals from Prime Day July
Amazon Prime Day device deals
- 60% off Echo devices -
- Up to 42% off Fire TV devices -
- Up to 33% off Kindle -
- Up to 53% off Fire Kids' devices -
Amazon Prime Day Fashion deals
- Up to 53% off Under Armour sportswear -
- Up 64% off Hugo Boss -
- Up to 49% off sportswear and accessories from Adidas -
- Up to 44% off Swarovski jewellery -
Amazon Prime Day Home appliance deals
- Up to 42% off Ninja devices -
- Up to 53% off Shark Floorcare -
- Up to 43% off fridge freezers -
- Up to 32% off washers and dryers -
Amazon Prime Day Tech deals
- Up to 52% off Samsung TVs -
- Up to 44% off Beats headphones -
- Apple AirPods Pro 2nd Gen, £209 -
- Up to 43% off Fitbits -
Save £500 on this Samsung TV
You can save £500 on the Samsung 50 Inch Q65C QLED HDR 4K Smart TV (2023) - Quantum HDR QLED TV With Alexa this Amazon Prime Day.
Simply head over to this link to grab the deal - .
Best tech deals early on this Amazon Prime Day
Here are some of the best tech deals we've found this morning on Amazon Prime Day.
- EA FC 24 + PS5 Standard, £409.99 (was £539.99) -
- SGIN 15.6 Inch Laptop, £239.99 (was £959.98) -
- Samsung Galaxy Watch4, £209 (was £409) -
- Nerunsa Smart Watch £29.99 (was £79.99) -
Amazon Prime Day is HERE
It's finally time, Amazon Prime Day is back.
Stick with our Live Blog for all the latest and best deals you can get your hands on.