UNHAPPY HOUR

Pubs spark fury by hiking prices from 5pm to 7pm during cost of living crisis

PUBS have angered drinkers by hiking prices from 5pm to 7pm.

Peak-time rises are part of a “dynamic pricing” tactic by Stonegate Pubs.

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Drinkers have been angered by pubs raising prices from 5pm to 7pm

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Price hikes mean that a pint of Peroni in The Coach House in central London jumps from £7.05 to £7.60

The chain, which has 4,500 boozers, charges more on midweek early evenings and weekends.

A pint of Peroni in The Coach House in central London jumps from £7.05 to £7.60.

Stonegate caused fury last year with a £1 surcharge during World Cup games.

Punters say the tactic, used by airlines and hotels, is emptying their pubs, including The Station at Sutton Coldfield in West Midlands.

Paul Woodhead posted: “Friday night 8 o’clock and all regulars were gone and place almost empty.

“As a result pub empty most nights.

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“High then higher prices on a random basis driving away customers.”

Drinkers are already struggling with the cost of living crisis, as the average price of a pint hit £4.58 in July.

Pubs blame higher energy, staffing and ingredient costs.

Stonegate, which owns the Yates chain, refused to say how much it raised prices or when.

A spokesman said “on occasions pricing may marginally increase due to increased cost demands”, including additional staffing.

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