Pubs spark fury by hiking prices from 5pm to 7pm during cost of living crisis
PUBS have angered drinkers by hiking prices from 5pm to 7pm.
Peak-time rises are part of a “dynamic pricing” tactic by Stonegate Pubs.
The chain, which has 4,500 boozers, charges more on midweek early evenings and weekends.
A pint of Peroni in The Coach House in central London jumps from £7.05 to £7.60.
Stonegate caused fury last year with a £1 surcharge during World Cup games.
Punters say the tactic, used by airlines and hotels, is emptying their pubs, including The Station at Sutton Coldfield in West Midlands.
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Paul Woodhead posted: “Friday night 8 o’clock and all regulars were gone and place almost empty.
“As a result pub empty most nights.
“High then higher prices on a random basis driving away customers.”
Drinkers are already struggling with the cost of living crisis, as the average price of a pint hit £4.58 in July.
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Pubs blame higher energy, staffing and ingredient costs.
Stonegate, which owns the Yates chain, refused to say how much it raised prices or when.
A spokesman said “on occasions pricing may marginally increase due to increased cost demands”, including additional staffing.