The UK’s biggest complainers are called David with thousands leaving one-star reviews
PEOPLE with this name have left 20,020 one-star reviews on Trustpilot since it launched in 2007 - more than anyone else.
Paul and John are the second and third biggest keyboard critics, with 19,562 and 18,632 single-star reviews apiece.
Names typically given to men dominate the top 15 with the likes of Mark, James, Steve, Michael, and Andrew also featuring.
Seventh-placed Sarah is the most prolific traditionally female name, with Emma following behind at number 14.
Carolyn Jameson, spokesperson for the global review platform, said: “These reviewers’ commitment to posting their frustrated feedback on Trustpilot has helped thousands of businesses improve their service, and millions of consumers avoid customer service catastrophes.
“It’s vitally important that businesses engage with the negatives, showing consumers they are keen to rectify the potential issues and improve from the feedback they receive.
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“Consumers don’t expect businesses to be perfect, but they do want them to care and to make them feel valued and listened to.
“With the right approach, businesses can turn Difficult Davids into Satisfied Susans, who are among those who write the most positive reviews.”
Despite 73% of consumer feedback about businesses being positive, 14% still give a one-star review of their experience with businesses on the platform.
In addition to being the biggest complainer overall, further analysis found Davids are also most likely to leave the most one-star reviews in several of the review platform’s retail sectors.
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These included ‘electronics and technology’, ‘home and garden’, and ‘money and insurance.’
Although Sarahs leave the most one-star reviews in the ‘shopping and fashion’ and ‘beauty and wellbeing’ categories.
You can see the full list of names on the Trustpilot website.
Top 15 reviewer's name leaving the most one-star reviews
- David - 20,020
- Paul - 19,562
- John - 18,632
- Chris - 16,642
- Mark - 16,495
- James - 15,079
- Sarah - 13,971
- Steve - 11,399
- Michael - 10,871
- Andrew - 10,851
- Peter - 10,302
- Richard - 9,881
- Sam - 9,870
- Emma - 9,838
- Alex - 9,761
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