Tesco is making a huge change to yellow sticker bargains at hundreds of stores – and shoppers will love it
TESCO is making a huge change to yellow sticker bargains at hundreds of stores.
The move is designed to help customers find marked-down yellow sticker food items more easily.
The supermarket has rolled out the new system to 300 stores after a successful trial in 100 branches last year.
Shoppers will now be able to find the reduced items with bold new signage that states "reduced in price, just as nice."
The mark-down areas feature a wide range of products from fresh produce such as salads, meat, bread and sweet treats.
They are all items that are close to their expiry date, discontinued grocery items and non-food products too.
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Tesco group quality, technical and sustainability director Claire Lorains said: “At Tesco, we have no time for food waste and we do everything we can to reduce it.
“Our customers are always on the lookout for great value food, and our rebranded ‘reduced in price, just as nice’ signage makes it easier than ever to spot a short-dated and top-quality bargain.”
The initial move last October was made after a survey revealed that shoppers would pick up more yellow sticker food items if the marked-down area where they are placed would look nicer.
Tesco’s Hatfield Extra store in Hertfordshire was the first to feature the revamp last October.
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Tesco often reduced the price of food nearing its use-by date to shift stock and avoid food wastage.
It has previously taken extreme measures by putting up barricades to protect staff from shoppers desperate to get to the popular deals.
But it is hoped that this move to rebrand to clearly mark the reduced to clear areas will make it easier for shoppers to spot reduced offers.
What are yellow sticker discounts?
Supermarkets often reduce the price of food nearing its use-by date to shift stock and avoid food wastage.
The food is still good to eat, and in some cases, what you buy so it will last that bit longer too.
But most importantly, you can often score a hefty discount - with some items marked down by as much as 80%.
You'll normally find the goodies confined to their own shelf, in the bargain corner, or "sin bin" as many shoppers have dubbed it.
But a common theme in any store means each product will have the yellow sticker slapped on it, telling you its new reduced price.
How can I get the best discounts in the supermarket?
The only problem with yellow sticker bargains is that they're so popular that they can be quickly snapped up.
To make your yellow sticker bargain hunt worth it, time your visit right.
Many shoppers say you should head to Morrisons first thing, for example, to get the best buys.
Meanwhile, one ex-M&S worker told us that you need to visit "later on in the day" to get the same results.
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That's because "the stuff that's got today's date, or that day's date on it, will be cheap," they explained to The Sun.
We revealed the best times to visit each supermarket to bag a yellow sticker bargain.