shop sting

Unilever’s profits rocket by a FIFTH after hitting shoppers with 15.5% price hike

BRITISH producer Unilever has seen profits rocket by a fifth — after hiking prices by 15.5 per cent.

The Dove soap maker saw a £4.5billion jump in the first half of the year but denied shoppers had been stiffed.

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Unilever is behind some of the UK's biggest brands including Marmite and DoveCredit: AP:Associated Press

It came as sales, boosted by the price rises, grew by 9.1 per cent worldwide.

Unilever is behind some of the UK’s biggest consumer brands including Marmite, Hellmann’s, Magnum ice creams, Lynx and Domestos.

Managers said it expected the price of its goods to “moderate” for the rest of the year as inflation had peaked, but warned food costs are still volatile.

Its rise in profits, however, will be closely monitored by the UK’s Competition and Markets Authority watchdog.

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It said last week it would investigate big brand owners such as Unilever, Heinz, and Nestle to test whether shoppers were being stung.

The regulator previously gave British supermarkets the all-clear.
Graeme Pitkethly, Unilever’s finance chief, argued that the company had “taken some of the pain” by not passing on all its higher costs to consumers.

It is thought about three-quarters have been pushed through to shoppers, resulting in many hard-pressed Brits switching from costly big brands to supermarket own versions.

Mr Pitkethly said Unilever’s punchy profit margins, which at 17 per cent are almost six times those of supermarkets, were justified.

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He said consumer firms such as Unilever pay for innovation and research and development, while retailers focus on distribution.

He added: “Manufacturers and retailers have fundamentally different business models.”

Chief concerns

UNILEVER’S new boss Hein Schumacher has hinted that he could water down its woke agenda by focusing on matters that “really made a difference”.

The firm was accused last year by one of its investors of being obsessed and “trying to give purpose to mayonnaise”.

Mr Schumacher said: “We will focus on the big priorities such as reducing emissions and plastic."

Cold about ices

UNILEVER is still selling Magnum ice creams in Russia — where 3,000 workers may be called up to fight in Ukraine.

Bosses described remaining in Russia as the “least bad option” — compared with selling the business or pulling out.

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Its steadfast position comes despite Nestle and Danone having their Russian businesses seized by local forces. Unilever paid £32million in tax to the Kremlin last year

Block on Twitter's x-it plan

Elon Musk was blocked from changing Twitter's logoCredit: Reuters

BILLIONAIRE Elon Musk’s attempt to rebrand Twitter hit a hurdle yesterday after cops stopped the removal of the company’s old logo.

Police arrived to prevent the lettering being taken down from the online platform’s HQ in San Francisco.

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Musk wants to rebrand the social media site he bought for £34billion last year to “X” and broaden usage beyond posting messages to allow for mobile payments.

The swift rebrand gathered pace after Mr Musk chose an “X” logo crowdsourced from Twitter users’ suggestions.

But efforts to remove the sign from X’s offices were thwarted by police, who blocked workers on a cherry-picker over their lack of the correct city permits.

Cops later determined no crime had been committed — but work did not restart.

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