Price of supermarket staple won’t fall much further, UK producer warns

MILK prices will not fall much further, the UK’s ­biggest dairy producer says.

Arla reckons shops are not likely to keep cutting the cost.

Supermarkets are now charging around £1.45 for four pints, compared to £1.65 a few months ago.

It follows drops in energy and feed costs which spiked last year, sending prices ­rocketing by around 40 per cent.

War in Ukraine also contributed to the fastest rise in the price of basic essentials, such as milk, in 45 years.

Fresh food inflation eased last month but Arla managing director Ash Amirahmadi told The Sun he thinks prices will remain elevated.

He said: “We are looking at a future with food that’s more expensive. I don’t think that we are going back to the prices pre-inflation.”

Sales of Arla’s branded products, such as Lurpak and Anchor butter, slumped by 10 per cent last year as shoppers switched to lower-priced own-brands to save cash.

Mr Amirahmadi said Arla had shrunk its Lurpak tubs from 500g to 400g and cut the price by a fifth after customers said it was too costly.

Burberry is back

A VINTAGE check print revival and China’s Covid recovery has helped lift sales at Burberry.

It said they were up 18 per cent in the first quarter.