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How to get started in a new career as a content creator

NOT content with your current job? Then try a new role as a content creator.

The exciting position sees you develop material from social media posts to blogs to videos and websites to help promote a brand or service.

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A career in content creation could be for youCredit: Getty

Being a relatively new role only developed over the last decade, creativity counts for more than experience and you won’t always need a degree to get started.

With a hefty average salary of over £37,000 and more than 40,000 open roles for content specialists, it’s a great time to write a new chapter in your own story.

Here’s how to begin with the latest tips from Sun Jobs.

What do I need to get started?

You’ll need a portfolio to show you can do the job.

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It can be as simple as showcasing your own social media posts and their level of engagement – which is the comments, likes and shares.

The higher the positive engagement, the better the work resonates with your audience.

Many firms now hire content creators as apprentices and juniors, or consider offering your services for free to a local charity or small business, to prove what you can do.

What skills will I need?

Bucket loads of ideas, creativity, and the ability to understand an audience and create what they want to read or watch.

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You’ll also have to be social media savvy and stay calm if there is a crisis or if you need to tackle negative publicity or bad news.

Writing skills, video editing and basic coding are also desirable for many jobs along with understanding the software to measure engagement.

Some senior roles demand people with journalism or PR experience or even a related degree.

How can I move up the ladder? 

The content creation sector offers boundless opportunities.

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