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Argos’ Christmas advert celebrates the return of a big Christmas – and viewers can all relate
ARGOS has revealed its Christmas advert for 2022 and it's bound to be something we can all relate to.
This year's advert marks the return of the Christmas we all know and love.
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Celebrating the welcomed return of fun-loving, chaotic Christmas get-togethers, Argos’ ad will air for the first time at 5.30pm across ITV and Sky channels today.
The advert opens on a home decked out with Christmas decorations, where a couple is quietly preparing for the big day.
The man says “so how many are coming”, to which his wife responds, “hmm just a few”, completely oblivious to the number of people about to descend on their home.
The scene cuts to a crowd of excitable neighbours wearing their festive glad rags and holding presents and champagne flutes chanting “party”.
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Viewers then see a group of enthusiastic bakers wearing colourful aprons, running with trifles in hand, before children join the crowd too.
Back in the house, the wine glasses, Christmas tree and bowl of crisps all start to shake as the soundtrack builds in volume, revealing an orchestral version of Opus’ Live is Life.
As the huge crowd approaches the couple look at each other wide-eyed in panic.
The clip cuts to two people frantically running with their babies, then to a pair laughing in hysterics at the joke from their Christmas cracker.
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The scene zooms out to a shot of the crowd charging down the street, including football fans, family and friends with their suitcases and pillows.
In the house, the couple takes deep breaths and the wife says “it’s going to be okay” just as the champagne from the crowd is popped.
The crowd is finally joined by spirited children firing nerf guns, cutting to an aerial shot of the cul-de-sac filled with people.
A message appears on screen: “They’re coming. Be ready."
The couple looks at the nibbles and the husband takes out the Argos app.
A Habitat Dipped Speckle Stoneware Serve Bowl comes onto his screen, he says “we’re going to need a bigger bowl”.
The doorbell then rings, and the Argos logo appears.
Rob Quartermain, head of marketing campaigns, at Argos said: “We know how difficult the last few years have been for everyone, so we really wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home.
"This year’s advert really aims to celebrate that moment, and how Argos has everything you need to make this Christmas truly special.”
Back in 2020 Argos' annual advert featured a song by Gary Barlow.
Last year's Argos ad showed families celebrating bigger and better after the disappointment of Christmas during the pandemic.
Most of the major supermarkets released their Christmas ads last week.
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M&S kicked off its campaign with one from comedy duo French and Saunders, whereas the Sainsbury's ad features This Morning's Alison Hammond.
Meanwhile, we reveal what you need to know about the release date of John Lewis' ad.
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