Average price of a pint set to become £7, brewery bosses warn
THE average price of a pint is set to become the norm at £7, brewery bosses have warned.
They say that soaring production costs and inflation have created the perfect storm.
The cost of raw ingredients, including wheat and barley, are now rising more than the rate of inflation.
Alan Mahon, founder and boss of Brewgooder, one of the UK’s fast growing beer brands, said Russia’s invasion of Ukraine had driven up ingredient costs.
Other key elements, such as energy and gases, have rocketed, with carbon dioxide costing 3,000 per cent more than it did this time last year.
It means knock-on hikes for drinkers.
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Mr Mahon said a £7 pint could be- come “the norm rather than the exception in many places — particularly bigger cities”.
He added: “This is bound to make a pint a relative luxury for a lot of people.
“I used to think ‘perfect storm’ was a cliche until we found ourselves in what the industry is facing now. It’s perhaps a greater long-term challenge than that created by Covid lockdowns.”
Glasgow-based Brewgooder’s customers include some hotels, Morrisons, Asda, and the Co-op.
