Shoppers shocked as tub of Lurpak butter hits eye-watering price
SHOPPERS can't believe the price of butter after spotting a tub costing an eye-watering amount.
Shocked customers have flocked to social media to share their surprise at the cost of the essential ingredient.
Sainsbury's is selling tubs of the yellow spread for £7.25
One shopper said: "I cant get over the price of Lurpak... put this on my Xmas wish list."
Another said: "Lurpak has got very expensive £7.25 at Sainsbury’s."
And a third joked: "Bank: propose of loan? Me: Lurpak"
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But shoppers could save cash buying a smaller version.
Sainsbury's is selling a smaller tub of the same butter for just £4, which works out as £8 per kg. That compares to the larger tub which is £9.67 per kg.
You can also find the same size pack for cheaper in other supermarkets.
Morrisons is selling the spread for £6.50, Iceland and Asda for £6 and Tesco for £5.30 - all in 750g tubs.
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It just goes to show that it pays to shop around. And smaller sizes of the same brand butter could work out cheaper.
For instance you can get the non-spreadable Lurpack blocks for £2.20 for 250g.
That works out as £8.80 per kg, compared to £9.67 for the pricey Sainsbury's tub.
Meanwhile for those who like it fresh out the fridge but still soft, you can pick up a 500g tub for£3.75 in Waitrose.
Shoppers have previously been shocked to see a 500g tub on the shelves of Iceland for £5.
That's pricier than Sainsbury's over £7 tub as it works out as £10 per kg. But you can get a 500g tub cheaper to, for example Tesco has it for £4.49.
How to find the best butter prices
The has a supermarket price comparison feature that includes all the major supermarkets like Tesco, Asda, Sainsbury's and Aldi.
Meanwhile will tell you where to find cheapest groceries including B&M, Aldi and Tesco.
And you can buy own brand supermarket versions of the posh spread.
For instance Aldi makes Nordpak which you can pick up for £2.15 for a 500g tub. And Lidl sells Danepak butter for a similar price, shoppers have said.
If you're not fussed about the type of butter you get you can pick up the spread from supermarket value ranges.
Asda is selling a Smart Price £250g block of butter for £1.45 or £5.80 per kg.
But the shock butter price comes as food costs are rocketing for millions of people.
Inflation has soared to an eye-watering 9.1% - a 40-year high - but could still go as high as 11% experts have warned.
According to the Office for National Statistics (ONS) the average price of a 250g of butter was £1.96 in May, the most recent figures available.
That's up from £1.85 in April and compares to £1.78 in the same month last year.
The cost of value ranges of pasta, bread and baked beans have rocketed by up to 50%, the official stats show.
Lurpak maker Arla Foods has been contacted for comment.
How to cut down on the cost of groceries
With prices on the rise, there are ways to beat the hike and pay less for your shopping - here's how.
Yellow sticker shopping
When food is nearing its use by date, supermarkets often slash prices to shift stock.
These discounted goods usually have yellow stickers on them.
Sometimes you can get up to 75% off - a big saving on your weekly shop.
Loyalty schemes
To keep customers coming back, supermarkets often launch loyalty schemes.
For example, you can get vouchers, exclusive money-saving deals and lower prices on grub by signing up.
Check out our round up of the best - and worst.
Use food waste apps
Families can waste hundreds of pounds per year chucking away food that has gone out of date.
But there's apps you can use to avoid this - and there's some that can help you reduce your shopping bill by buying food nearly past its best.
For example, Kitche keeps track of the food you bought at the supermarket and lets you know when items are getting close to their sell by date - which stops you wasting cash on food.
While the Too Good To Go means you can buy food and treats from shops including Morrisons, Greggs and Pret at a big discount.
Here's a round up five that could chop hundreds off your grocery bill.
Shop at cheaper supermarkets
Shopping at cheaper supermarkets can help shave money off your bill.
Recent research from consumer website Which? revealed that shoppers were spending £10.15 more on their shopping in November last year at Waitrose compared to budget supermarket Aldi.
Check out Martin Lewis' top tips for taking the downshift challenge.
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Meanwhile a food blogger has given their top tricks to slash your supermarket shop & let you make delicious dinners for 40p.
And you could get some bargains from the lesser-known supermarket owned by B&M.