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ICELAND has launched a cheeky spoof of John Lewis' hotly anticipated Christmas 2021 ad - just hours after it launched.
The supermarket has made a parody of the blockbuster advert, turning the main character - the alien Skye - into a potato snack.
Iceland took to social media channels including to post its hilarious version of John Lewis' ad, taking the opportunity to promote its new Space Raiders potato shapes.
Fans who have already seen John Lewis' new Christmas ad called The Unexpected Guest will know that it starts with schoolboy Nathan wandering into a forest after seeing a mysterious flying object crash land in the distance.
But in Iceland's tongue-in-cheek version, instead of seeing Skye the alien stood by her spaceship, we see a Space Raiders potato shape instead.
Nathan and his new potato friend bond in the snow, but then the scene switches to Nathan's family Christmas dinner - and this time, the alien-shaped spuds are on the menu.
Concerned about becoming part of the family dinner too, Nathan's pal quickly leaves on her spaceship.
The video ends with the caption: "For a Christmas as magical as your first…Eat An Alien."
Fans were delighted about Iceland's twist on John Lewis' tear-jerking ad.
One tweeted: "In tears!!" while another said: "Nice one."
Another fan said: "This is madness" while one commented: "Brilliant."
A spokesperson for Iceland said: “We have an incredible range of Christmas foods this year but couldn’t miss this chance to show off one of our most popular exclusives."
⚠️Read our John Lewis Christmas advert live blog for the latest updates
John Lewis for comment.
John Lewis' Christmas advert was launched just hours before at 8am on its social media channels.
Fans were raving about the tear-jerking ad, saying it was "lovely" and "sweet"
You'll be able to watch it on the telly for the first time at 8.15pm during the The Pride of Britain Awards on ITV.
It was released earlier than ever this year, as it normally comes out in the second week of November.
This year John Lewis is selling its biggest range of merchandise, which includes the given to Skye.
But it sold out of its Christmas jumpers just an hour after it launched the ad.
John Lewis's Christmas advert has been a key date in the calendar for festive fans since 2007.
As well as wanting to know when the advert will launch, fans are always keen to find out who will sing the soundtrack.
The soundtrack this year is performed by Lola Young, a 20-year-old singer-songwriter from South London.
It is a version of "Together in Electric Dreams", originally released by Philip Oakey, lead singer of Human League, and Italian composer Giorgio Moroder in 1984.
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