XMAS JOY
Boots launches Bags of Joy Christmas ad starring Jenna Coleman
BOOTS' Christmas advert is all about making it the best one ever.
The advert stars Jenna Coleman, who viewers will recognise as Clare from Doctor Who and BBC series The Serpent.
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Boots bosses wanted to celebrate Christmas this year, after so many people were disappointed last year as a last-minute lockdown ruined plans.
Boots' Bags of Joy ad sees BAFTA nominated actress Jenna Coleman playing Joy, who discovers an unexpected gift from her Nan.
What seems like a simple tote containing a small present actually turns into a seemingly bottomless bag, reminiscent of the one owned by Mary Poppins.
The magical bag represents the thousands of gifts in the Boots range, including beauty, fragrance and homeware products as well as small stocking fillers.
After Joy tips out the haul, she heads out to spread her own joy to family and friends who are impressed by what keeps coming out of her mysterious tote bag.
Peter Markey, chief marketing officer at Boots UK, said: “After the challenges of the past 18 months, we felt it was more important than ever for Boots to bring joy to the nation by telling an uplifting, positive story at Christmas."
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The launch of the major ad campaigns marks the start of the countdown to Christmas for millions of shoppers.
Each year, we round up the best Christmas ads out there - and the competition is always tough.
🔵 Read our John Lewis advert blog for the latest news and updates
John Lewis fans think they spotted a clue announcing the launch of the brand's ad campaign before it was revealed this week.
That's before it went live this morning, satisfying fans' curiosity after it was revealed the advert followed the story of teenage boy Nathan who meets an alien named Skye who has crash landed on earth - titled the "Unexpected Guest."
Where to buy John Lewis' Christmas Jumper
WANT your very own John Lewis Christmas jumper? Luckily for you John Lewis is selling Nathan's jumper from their iconic advert.
It's available in kids, mens and womens, and is priced from £14.
- John Lewis & Partners Christmas Advert 2021 Kids' Jumper, from £14 -
- John Lewis & Partners Christmas Advert 2021 Men's Jumper, £29 -
- John Lewis & Partners Christmas Advert 2021 Women's Jumper, £29 -
You can
The Boots ad is available to view online from today and will air on TV for the first time on Saturday November 6, during the Jonathan Ross Show.
This year, Very was the first to launch its TV advert - getting ahead of the game by airing it 85 days before the big day on October 1.
Like many retailers, the brand went with a theme of getting started early and making this the best Christmas yet.
This week also saw the launch of Disney's Christmas advert, a three minute animation titled "From Our Family to Yours".
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