When is Amazon Prime Day 2024? Exact date of October Big Deal Days revealed
THE second Amazon Prime Day event for 2024 has just begun.
For the next 48 hours, Prime subscribers can get their hands on thousands of exclusive deals.
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The exact date the event falls on this autumn is the 8th and 9th October - in other words, right now.
The 48-hour sale event will be exclusively available for , offering deep discounts on everything from Fire TVs and Echo devices to the best anti-wrinkle face creams and Dyson Airwrap dupes.
Bargain hunters will be able to score big savings on thousands of items, ranging from tech gadgets and beauty buys to home appliances and toys.
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Of course, the timing of the event makes it ideal for organised Christmas shoppers to stock up on gifts, decorations and more for a fraction of the normal cost.
When is Prime Day 2024?
The next will be the Big Deal Days sale event in October.
The sale will kick off at midnight on 8th October and run to midnight on 9th October.
While the annual sale event has traditionally taken place every July, in 2022 Amazon also hosted two Prime Day events in July and October.
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The double whammy gave bargain-hunters even more opportunities to shop for discounts as a .
The last Prime Day event for 2024 took place on 16-17 July and Prime members enjoyed thousands of discount across all categories.
How do I get access to Amazon Prime Day deals?
If you don't want to miss out on the Amazon Big Deal Days event you will need to become a Prime member.
Signing up for a is easy and comes with lots of perks including next-day delivery and access to Prime Video and Amazon Music.
The comes with lots of additional perks, including free next-day delivery (and even same-day delivery in certain postcodes).
Amazon Prime costs £8.99 a month, or £95 for an annual membership.
But if you are brand-new to Prime you can , giving you free access to the sale when it launches next month.
However, you will need to cancel your membership before the 30-day trial ends to avoid the ongoing £8.99 monthly fee.
How long will Prime Day 2024 last?
Prime Day events normally take place over two days and this is something that has been in place since the event was launched in 2015.
Deals normally kick off from midnight on the first day to midnight on the second day, with a combination of 'lightning' offers, appearing while stock lasts, and longer deals running for the duration of the sale.
We recommend keeping a very close eye on the on Amazon's website, which will highlight the best offers as they go live.
You can also check out the Best Prime Day deals according to our team of Sun Shopping experts.
Amazon Prime vs Black Friday: which is best?
Prime Day was originally launched in 2015 to celebrate Amazon’s 20th birthday but has since evolved into an annual mega sale that is similar to Black Friday or Cyber Monday.
But in terms of length, scale and discount quality, Black Friday is the reigning deals period of the year.
You'll find terrific price drops during both sales - and it's not impossible that some Prime Day offers may well match those you find during Black Friday in November.
A great way to check whether the deals are as good as they appear over Prime Day is by using price tracking sites like which allows you to search the price history for any items sold on Amazon.
Other price comparison sites such as and PriceSpy are also helpful and allow you to compare and track across multiple retailers.
What were the best Prime Day deals in July?
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Amazon teased shoppers with early exclusive deals that primarily focused on Amazon's branded devices.
One of the hottest was the 'seriously impressive’ 55-inch Fire TV slashed from £549.99 to £329.99.
Other highlights in the July Prime Day event included deep discounts on the , which was reduced from £279.99 to £159.99, and the , which was slashed from £109.99 to £49.99.
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Amazon Prime Day: Our 10 best deals
Amazon Prime Day runs until midnight on Wednesday (9th October). Here's our pick of the best deals for Prime subscribers.
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- Amazon Fire TV Stick, £16.99 (was £44.99) -
- Xinwld Wireless Earbuds, £24.99 (was £99.99) -
- Apple AirPods Pro (2nd generation), £179 (was £229) -
- Ring Battery Video Doorbell, £59.99 (£99.99) -
- Maybelline Lash Sensational Mascara, £7.79 (was £12.99) -
- Silentnight Comfort Control Electric Blanket, £35.99 (was £42.99) -
- COSRX Advanced Snail 96 Mucin Skin Serum, £12.15 (was £23.99) -
- Philips OneBlade 360, £34.99 (was £54.99) -
- Olay Regenerist Collagen Peptide 24 Eye Cream Without Fragrance, £17.33 (was £38) -
- Remington Keratin Protect Hair Straighteners, £52.76 (was £119.99) -
We'll be keeping a close eye out for some of the best deals so remember to check back to snag these deals
We've rounded up more great offers here:
Amazon Prime Day dates through the years
Here's a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
Want to find more savings on your online shopping? Then head to where you can get discounts and voucher codes from hundreds of top retailers including , , , , , , and more.