The Bay sparks home searches in Morecambe as buyers flock to the ITV drama location
FANS of The Bay have been scoping out house prices in Morecambe, the scenic location of the the ITV drama.
Searches for homes to buy have surged by 71% in the space of just a week, according to Rightmove.
The Lancashire seaside town recorded a bigger seven-day increase in searches than anywhere else in Britain.
The average asking price of a home in Morecambe is £151,607, which is 6.4% more than a year ago.
Estate agents say for that price you can bag yourself a four-bedroom house, which is prompting people who live in expensive cities to think about moving.
Searches for homes to rent were also up 22% over the same period as fans look for a getaway by the ocean. Renting in Morecambe typically costs £612 per month.
ITV police drama The Bay, which recently started a new series, is set in the picturesque Lancashire town located north of Blackpool.
Morecambe has a five-mile stretch of sandy beach with a long promenade, lined with cafes, restaurants and hotels.
It seafront features an Eric Morecambe statue overlooking the bay as well as an art deco hotel, The Midland.
The hotel has also been used as a location in the past for another popular ITV show - Agatha Christie's Poirot.
Morecambe is not the only seaside location to have experienced a spike in interest, with parts of Devon and Cornwall also seeing a jump as people re-evaluate their lifestyles due to the pandemic.
Here are the top 10 locations with the biggest weekly percentage increases in buyer searches, according to Rightmove:
- Morecambe, Lancashire, 71%
- Looe, Cornwall, 59%
- Ilfracombe, Devon, 43%
- Saxmundham, Suffolk, 34%
- Berwick-upon-Tweed, Northumberland, 32%
- Motherwell, Lanarkshire, 24%
- Callington, Cornwall, 23%
- Prudhoe, Northumberland, 22%
- Camborne, Cornwall, 21%
- Newquay, Cornwall, 20%
Laura Fort, at Ibay Homes in Morecambe, said: "The Bay has certainly put Morecambe on the map in recent weeks…
"We're already seeing lots of people moving here from Manchester and London; probably because you can get a real bargain and buy a four-bed house for about £150,000."
Rightmove's director of property data Tim Bannister said: "People are watching TV shows such as The Bay and then scrolling through Rightmove on their devices to see what's available.
"The same is true of Devon and Cornwall. There's a number of Cornwall-focused lifestyle shows on TV at the moment and it's hard not to get swept away dreaming about a life in the South West.
"We already know that rural and seaside areas are rising in popularity, so it's a trend that bodes well for sellers in these locations."
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