Capri-Sun cuts two drinks from multi-packs but keeps the price the same
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CAPRI-Sun has slashed two drinks from its multi-packs but shoppers are still paying the same or even more.
Fans of the fruit juice are now only getting eight pouches in the packs, compared to 10 before.
Yet supermarkets are selling the new, smaller packs at the same price or even higher.
First reported by , a 10-pack of 200ml drinks used to cost £2.50 in Asda but the smaller pack now costs an extra 50p at £3, according to data by Edge by Ascential.
Meanwhile, the new packs are sold for the old £3 price tag in Morrisons and Sainsbury's, the data analysts told The Sun.
Tesco doesn't sell regular Capri-Sun, but the non added sugar version cost 2.95 for 10 pouches in September.
While the is currently reduced from £2.95 to £2 until December 10 only.
Shops are free to set their own prices, so The Sun has asked Capri-Sun's owner, Coca-Cola European Partners (CCEP), whether the recommended retail price (RRP) has remained the same.
We've also asked when it reduced the size, but we haven't heard back yet. We'll update this article as soon as we do.
A spokesperson for CCEP told The Grocer that the change comes due to changing production costs.
She added that the decision was made "to ensure that Capri-Sun remains affordable as possible, while providing the same high-quality ingredients that are at the heart of the Capri-Sun brand".
The smaller packs are "now aligned to the wider kids drinks segment and will continue to be clearly labelled and priced at the discretion of retailers," CCEP stressed.
Capri-Sun is a popular children's drink but has suffered from falling sales recently.
It's only the latest brand to fall victim to shrinkflation, which is when products get smaller but their prices stay the same or go up.
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