THE nation is already falling in love with Excitable Edgar and pal Ava, played by Ruby Dailly, in the new John Lewis Christmas advert.
But who is the girl beside the little dragon who nearly ruined Christmas in the ad? Here's what we know...
Who is the little girl in the John Lewis Christmas Advert?
Little Ava is played by 10-year-old schoolgirl Ruby Dailly, who comes from Glasgow.
Ruby was chosen from thousands of youngsters for the in-demand John Lewis Christmas ad role.
She said: "Ava keeps on being friends with the dragon, even though he sets everything on fire.
"He doesn't mean to, so he gets sad whenever I’m mad at him."
The advert was filmed in Budapest, Hungary, across two weeks in August.
What is the John Lewis advert?
The John Lewis ad - the first joint-effort with its sister retailer Waitrose - follows young girl Ava and her friendship with cute young dragon.
The two and a half minute ad follows the pair as they join in with seasonal activities such as lighting up a Christmas tree.
But Edgar gets into trouble with his fiery breath and almost ruins Christmas.
The John Lewis Christmas ad is widely considering the major advertising event of the year - and signals that the run up to the festive season has begun.
Who sings the soundtrack?
The song is a cover of 80s classic Can't Fight This Feeling by REO Speedwagon and it is recorded by Dan Smith from alt-pop band Bastille.
The track is set to be released next week.
Dan Smith, 33, lead singer of the rock band Bastille, said; “It’s so great for us to be asked to be part of this year’s John Lewis Christmas ad.
"As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic."
JOHN LEWIS CHRISTMAS AD
Is there a meaning behind the John Lewis advert?
The ad ends with the strapline “Show them how much you care".
The sweet message behind the advert is that nobody should be left out, especially at Christmas - and we need to be accepting of all our differences.
Martin George, partner and customer director, Waitrose & Partners, said:
“The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year.
“The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together.
“It’s a reminder that a thoughtful gesture - whether that’s a delicious meal or a special gift - can mean so much.”