HMV Vault Birmingham – where is the music store and what does it sell?
THE all new HMV Vault is opening in Birmingham.
The new store follows HMV going into administration, the shutting down of multiple stores and the music shop all but disappearing from our high streets. Here's more about it...
Owner of HMV, Doug Putman poses in front of the new store
When is HMV Vault opening?
The all new HMV Vault store opens its doors on October 11, 2019.
Liam Payne will be performing to mark the grand opening - and wristbands for the gig are available on a first come first serve basis.
He will be followed by sets from James Arthur, The Murder Capital and local bands over the opening weekend.
The shock opening comes after owners announced dozens of branch closures in February.
The huge 25,000 sq ft store in Birmingham promises to be a "nirvana for music and film fans".
HMV's owner, Doug Putnam says the new store will "simplify the offer" for HMV's customers by combining "clicks and mortar".
Where is the store?
The new store is opening in Dale End in Birmingham's city centre.
It claims to be Europe's biggest entertainment store - reflecting "the resurgence of the HMV brand".
HMV announced just months before the opening of HMV Vault that they would be shutting branches around the country.
They closed stores in 27 locations, including two in Manchester, one in London's sprawling Westfields and also Merry Hill - a shopping centre close to Birmingham.
What does HMV Vault sell?
HMV Vault promises to sell vinyl, CDs and DVDs and features its own dedicated stage for live music performances.
It will stock over 100,000 LPs and CDs and will also be the first retailer to offer every film available as 4k UHD (ultra high definition) with 20,000 Blu-ray and 40,000 DVD titles.
The company said it would have an "unrivalled" selection of LPs as sales of trendy vinyl hit a 25-year high.
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HMV said it would also stock an "unparalleled" range of specialist music titles, plus movies, books, posters, T-shirts and exclusive merchandise.
Owner, Doug Putnam said: "The market is definitely down but we are way ahead of the market. I’m really happy."
He said the chain had increased its movie sales despite the hefty downturn in the market.
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