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THIS is the brilliant clip showing a BBC newsreader's unimpressed take on a story he very clearly couldn't care less about.

Newsreader Simon McCoy couldn't hide his lack of interest as he delivered a deadpan report about the World Dog Surfing Championships.

 Newsreader Simon doesn't look too impressed by the segment he was forced to deliver on surfing dogs
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Newsreader Simon doesn't look too impressed by the segment he was forced to deliver on surfing dogsCredit: BBC

The hard-hitting anchor, who spent much of the 2003 Iraq invasion reporting from the front lines, was hosting the BBC's live news coverage on Monday afternoon when he delivered the report about surfing dogs.

Held in San Francisco, the World Dog Surfing Championships are a chance for pet owners to show off their pooches' wave-riding abilities, with entrants judged for their costumes and skills on a board.

But the BBC newsreader clearly couldn't get into the spirit of the event, delivering a report dripping in sarcasm.

With a noticeably bored tone, he said: "Now, you’re watching BBC News, just bear in mind it is August.

"This does not look like a walk in the park, dog owners and their pets in California have hit the waves in the second annual World Dog Surfing Championships.

"Here are the pictures.”

 The surfing competition sees dogs and their owners take to a San Francisco beach to ride some waves
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The surfing competition sees dogs and their owners take to a San Francisco beach to ride some wavesCredit: BBC
 Pets are judged based on their costumes and surf skills, with bonus points for tandem surfing
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Pets are judged based on their costumes and surf skills, with bonus points for tandem surfingCredit: BBC

The screen then cuts to footage of adorable pooches giving it their all on a San Francisco beach, but even that isn't enough to melt Simon's heart.

After a weary sigh, he continues: "The competitors’ challenge is to stay afloat on the board.

"This is in Pacifica near San Francisco but there are also prizes for the best dressed and tandem surfing dogs; the winner of course being crowned top dog.”

 The anchor, who covered much of the Iraq War reporting live from the conflict, wasn't a fan of the surfing dogs
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The anchor, who covered much of the Iraq War reporting live from the conflict, wasn't a fan of the surfing dogsCredit: BBC

As the camera cuts back to the studio, the straight-faced presenter says flatly: “That’s a shame. We’ve run out of pictures".

The sarcastic clip emerged on Twitter after fellow BBC journalist Chris Gray posted the segment with the caption: "@BBCSimonMcCoy providing all the enthusiasm this story about surfing dogs deserves".


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One viewer was so impressed with the newsreader's deadpan delivery that they joked he should do commentary for next year's Eurovision Song Contest.

Ian McHugh asked: "Is he free for #Eurovision2018?", prompting Simon to joke: "Yes he is!!"

This isn't the first time a BBC personality has accidentally become the story.

Earlier this year, a BBC World News expert became an international star after his interview on South Korea was interrupted by his children.

The clip was praised and ridiculed all over social media, with the entire Kelly family becoming online icons as a result.

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