These are the most sexist children’s clothes in Britain…and one range was even pulled from the rails after it was accused of ‘sexualising’ young kids
Parents have long complained that kids clothing seems to play up to gender stereotypes
ALMOST every shop on the British high street has a kids range of clothing ranging from newborn babies to young teens.
But parents have long complained that when it comes to dressing their kids, girls clothes seem to be all pink and playful.
They've also claimed that boys' clothes, on the other hand, feature messages about being heroes and more educated.
Just yesterday, supermarket Morrisons was hit with complaints over a range of T-shirts for young kids.
A photograph of the t-shirts showed the ones aimed at boys claimed they had "big ideas" while the ones for girls said they had "big smiles".
Writing on Twitter, mum Shelly Roche-Jacques said: "Looking 4 kids' holiday clothes this morning @Morrisons Didn't buy anything. I see you don't think much of girls."
Morrisons followed up by saying that the T-shirts were very popular with customers and there are a range of other slogans on offer for girls.
But they aren't the only supermarket or high street store to be accused of stocking sexist kids clothes. Here's a round-up of some of them.
It Asda be a joke
In May, supermarket Asda faced a backlash for selling boys jumpers with the slogan 'Boys Will Be Boys' across the front.
One mum blasted the retailer after seeing the £4 sweatshirt at her local branch.
She said it left her “quite literally gobsmacked and raging” and prompted her to write to Asda’s head office.
Her outrage was mirrored by other mums after she uploaded a photo of the top to Facebook, writing: “This is so damaging and we cannot possibly still be spouting this nonsense to our children”.
And others agreed, with Lorri Oxton saying: "More than sexist, it’s a potentially dangerous mindset for both men and women."
But Asda defended the sweater saying: "Our aim is to make clothing people love, never to offend."
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The gender GAP
Last year, parents labelled fashion brand GAP sexist following a kids' clothing advertising campaign.
The promotional email was sent to parents throughout Britain but the marketing team inadvertently ruffled a few feathers with its distinction between lads as "little scholars" and girls as "social butterflies".
It prompted dozens of people to take to Twitter to slam gap for their ‘sexist’ campaign.
Rainbow Murray said: "Shame on you GAP for this disgraceful sexism that diminishes little girls #NotBuyingIt".
And Sam Missingham wrote: "Thinking GAP should swap social butterfly for literary badass for alternative aspiration for girls. Maybe I'll mock one up."
But a GAP spokeswoman said: "GAP brand has always stood for individuality, optimism and creativity.
“Our intentions have always been to celebrate every child and we did not intend to offend anyone.”
Hey! That's not great
Last year, Tesco was accused of selling sexist clothing by an eight-year-old, who decided to take matters into her own hands.
Daisy Edmonds went into her local store in Swindon, where she posed with a selection of T-shirts and questioned why boys could wear shirts with the word “Hero” while girls were stuck with pink T-shirts that simply said “Hey!”
She particularly pointed out the boys T-shirts that said “Think outside the box” and “Desert adventure waits” while the girls’ shirts included “Beautiful” and “I feel fabulous” slogans.
In a video filmed by her mum, the indignant young girl says: “It’s unfair because everyone thinks girls should just be pretty and boys should just be adventurous.
A Tesco spokesperson said at the time: “We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range.
“We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly.”
Strong statement?
Sainsburys are another supermarket that have been caught up in a sexist kids clothing furore.
Last year, pictures of two children's tops were shared on Twitter, with the one for girls reading "little and loved", while the boys said "brave and strong."
The original picture went viral on social media and parents were not happy with the two different slogans.
One wrote: "Dear lord. My daughter will kick your ass."
While another added: "Roll on the day when you can be strong and loved. Stereotypes hurt boys and girls, tho in different ways."
A spokesman for the supermarket told the : "These T-shirts are very popular with our customers and we always welcome their feedback.
“We offer a wide range of clothing and it certainly wasn’t our intention to cause any offence.“
A little bit date-d
Last summer, fashion retailer Forever 21 launched a range of slogan T-shirts aimed at young boys as young as five.
But the messages causes uproar after one was found to say "Sorry ladies, I only date models" while another had "Chicks are all over me" across the front.
Both parents and experts were shocked, with one saying it was also sexualising young children.
However, within days Forever 21 took the decision to pull them from their rails and website and apologised to customers.
In a statement, the shop said: "Forever 21 takes feedback and product concerns very seriously.
"With regards to the T-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologise to anyone who was offended by the products."
But they're not the first company to be accused of sexism, with coffee chain Caffè Nero being slammed for its "seedy" painting.
Meanwhile some other companies featured in a gallery of the biggest ever design fails thanks to their major bloopers.