This £12 Primark Ursula bag is the new Chip mug… as shoppers take to eBay to get their hands on one
Customers have been searching high and low for this clothing item
PRIMARK has released some Little Mermaid merchandise – and the Ursula bag has sent shoppers into a frenzy.
Customers are desperate to get their hands on the accessory, which is emblazoned with the face of the Disney villain.
The shoulder tote, which is black just like Ursula's soul, retails at the bargain price of £12.
Its leather-effect look and cute cartoon detailing have made it a hit with Primark fans.
It hasn't taken long for the bag stock to run low and customers are now desperately searching for the item in store.
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Many Disney-lovers have already taken to social media to flaunt their purchases.
One Twitter user said: "If u want to be popular, buy the Disney Ursula bag from @Primark - I have never been complimented on something I own so much in my life!"
Another added: "Today was a good day! I got my Ursula bag."
Others are turning to online auction sites, including eBay, to track down the hyped-up product.
Currently, the bags are be sold at inflated prices, which range from £23-£25 without postage.
And it's not the first time Primark products have sprung up online due to high demand.
Earlier this year, the high-street store revealed they were releasing more Disney merch after their Beauty and the Beast Chip purse flew off the shelves.
Scores of shoppers hoped to bag the much-desired cups, but were disappointed as stock ran out in just 45 minutes.
It didn't take long for the accessories to pop up on eBay for EIGHT TIMES the price.