Heinz baked beans come THIRD in taste test… but which cheaper brand came first?
The iconic brand failed to hit the top spot in a test conducted by Channel 4 show
BEANZ Meanz Heinz is a slogan we’ve all grown up with and the iconic brand is still the UK’s number one at the checkout – with 1.5 million cans sold every day.
But in a shock for baked bean lovers everywhere, Heinz has come THIRD in a blind taste test.
The nation’s favourite brand was beaten into third place by Branston, who topped the poll, and Tesco’s own brand – which costs less than half the price.
Heinz was also the most expensive of the three, at 75p for a standard can, with Branston at 60p and Tesco at just 32p.
The taste test was carried out by a new Channel 4 show Tried And Tasted: The Ultimate Shopping List, which will air on June 6.
Heinz, who have a 70 per cent market share, were defiant in defeat.
A spokesman said: “Heinz is the No 1 choice at the checkout.
“Consumers are not fooled by imitators – they know that when it comes to beans, Beanz Meanz Heinz.”
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The company launched the tomato sauce covered beans in 1901, originally selling them in Fortnum And Mason and opened a factory to produce the beans in Peckham in 1905.
The brand was deemed “essential food” during Second World War rationing and in 1967, advertising executive Maurice Drake invented the “Beanz Meanz Heinz” slogan that has become one of the best-known ad phrases in history.
Branston, which launched their beans over 100 years after their rival, in 2005, were happy to hear the result.
Marketing director Dean Towey said: “We take pride in the great taste of Branston beans and are pleased that the public recognised this.”
Frustrated girlfriend Beth Hall recently revealed her man refuses to eat anything but baked beans on toast.
