THE NAME ON EVERYBODY'S LIPS
Fleur de Force launches her own MAC lipstick shade (and fans love it so much it’s nearly sold out)
Fans have gone wild for the beauty and fashion vlogger's limited edition lippy
THESE days the YouTubers aren’t just trialling beauty products and fashion trends, they’re creating them.
Vlogger Fleur de Force launched her limited edition lipstick in collaboration with MAC on Monday, and the nude shade sold out online within 12 hours.
3
The social media sensation teamed up with the beauty brand as part of their influencer collection, flying out to Toronto to help with the development process in the lab.
In a YouTube video uploaded to , Fleur said: “I have made my own lipstick with MAC. I can’t even believe I’m saying that.”
The excited vlogger continued: “I am just beyond excited for this I kind of feel a bit speechless.
3
“It’s a pretty crazy thing to be taking about for me, in fact it’s not a dream because it’s not something that I ever thought would be reality.
“It’s never something that I thought would be achievable as a dream but it definitely was a dream.”
The legion of fans who follow Fleur’s beauty tips were out in force to snap up the shade and it sold out online in 12 hours.
3
With only a limited number in production and no planned re-stock fans are now heading to the stores to bag the lippy before it sells out completely.
Fleur couldn't believe how quickly her personal hue flew off the shelves.
She told The Sun Online: "I definitely didn't think it would sell out so quickly! I couldn't have hoped for such an incredible response to the collaboration but I'm so, so happy.
"My audience have always been so supportive of my projects outside the digital space, but I think there was the most excitement over this one because it's MAC, such a cult brand that is not only one of my favourites, but my audience's too. “
Yesterday we brought you news of Sarah Ashcroft’s new fashion line which has fans in a frenzy, especially when she promised that a swimwear range would follow shortly after.
MOST READ IN LIVING
Topics