This pink sequined H&M dress made from recycled materials sold out online in 24 hours – and is already on eBay for £150 MORE
The sparkly must-have item from the high street chain's latest Conscious Exclusive collection features sustainable sequins and a trendy grosgrain bow
THE summer fashion season is well and truly in full swing, with scores of must-have items flying off the shelves at a rate of knots.
Yesterday we told how a £45 River Island wrap dress is close to selling out, as is a cute Primark gingham dress.
Now H&M have waded into the mix, with the launch of its latest Conscious - Sustainable Style collection.
The store has previously been criticised for its factory workers having to endure "outrageous sweatshop conditions" making clothes including Beyonce’s trademark line.
This line features sustainable pieces all made entirely from recycled materials, the most prominent being BIONIC, a polyester manufactured from shoreline waste.
And one frock in particular has already proved a massive hit.
Despite the collection only going on sale on Thursday, a pink sold out online in under 24 hours.
The high street fashion retailer generated excitement about the piece ahead of its release with a sneak peek video which they posted to Instagram.
This attracted nearly 67,000 likes and dozens of comments, with many fashion lovers branding it "top notch" and "beautiful".
Yesterday we revealed Zara has been hiding some of its most gorgeous beachwear on a different site.