Model wearing nude-tone undies on QVC shopping channel reveals more than she intended leaving male fans hot under the collar
The slip-up is not the first time a model has been left red-faced on the show
QVC models often end up flashing more than they bargained for when appeared on the shopping channel.
A string of women hit the headlines last year, with one suffering because of the chilly temperatures in the studio and another having her boob pressed by a presenter during a segment. And now it's happened again.
This time around the model was showing off a range of undies called Daisy Shapewear.
The selling point is that the lingerie is comfortable enough for everyday wear, and doesn't accidentally pop open - meaning everything stays exactly where you want it.
The problem for the model was the outfit was a nude tone and her nipples were clearly visible through the flimsy fabric.
The accident didn't go unnoticed by viewers, with men appearing to get very hot under their collars.
The footage has been shared by several YouTube accounts with guys flocking to comment on the model.
"Do the clothes ever get sold? Never looking at them!" one man laughed.
Another called the model "pure perfection", with a seemingly very enamoured man adding: "God these ladies are always so very hot."
The shopping channel is well known for its models, who are regularly called on to present underwear looks.
One suffered the indignity of having her whole nipple accidentally exposed last year, but that's not the half of it.
You can check out some of the most revealing outfits ever worn on the station here, but it's not just QVC which has fallen foul of the phenomenon.
The models on Ideal World have come a cropper on occasion too.