The rise of the reality rug – as balding men get thick hair pieces glued to their heads to look like Geordie Shore and TOWIE stars
Grant Coulson, from TLC dating show Undressed, took inspiration from Gaz Beadle for his hair transplant
BLOKES are now reversing the balding process by shaving their heads and gluing on hair pieces inspired by reality TV stars, in the latest male makeover craze.
Experts behind the non-surgical hair transplants say they have recently seen a 'massive rise' in guys asking to look like The Only Way is Essex and Geordie Shore stars.
Among the fad's fans is Grant Coulson, from TLC dating show Undressed, who asked for a wig just like Gaz Beadle's mop of hair.
The specially crafted hair systems, which stick straight onto a bald head, start at £399 with .
The group are based in London, Manchester, Cardiff, Glasgow, Birmingham, Bristol and Gaz's home town of Newcastle.
Related Stories
Admiring his new do, Grant said: "I'm really pleased with my hair system, I think it looks great and I feel really confident wearing it.
"For me the hair system is 100 per cent easier to maintain than my normal hair. I used to have my hair cut once a week, but now I only need it doing once a month."
Phil at Hair4All said: “We’ve seen a massive rise in young men wanting hair systems to look like their reality star idols.
"At least 70 per cent of young men aged between 20 and 35 are showing us pictures of people from shows such as Geordie Shore and The Only Way Is Essex, asking for us to replicate their favourite reality star hair styles on them.
“Every time a new reality show is launched or a new character is introduced to the current reality shows, we look out for new hair styles that are likely to be in high demand.
"When Joey Essex was first introduced to TOWIE the phones went crazy.”
Phil added: “Hair systems are extremely personalised, at a consultation we take notes of colours, tones, hair growth directions and consistency.
"It's then an 8-week process to replicate the hair to the highest standard.
“Once the system is made it can last anywhere between six months to a year before they need replacing.
"Some people chose to replace them more frequently, especially if they keep switching their hair styles.
“Once the system is attached, it stays on your head for around 3 - 4 weeks depending on the person's personal preference.
"They can be worn at the gym, in the shower - pretty much anywhere!"