McDonald’s are launching a ‘posh’ coffee to rival Starbucks, Costa and Cafe Nero
After the success of McDonald's McCafé - the fast food chain will soon be splashing out £3billion on re-branding it
MCDONALD'S are planning to take on popular high street coffee shops like Starbucks, Costa and Cafe Nero by re-branding their McCafé range.
The fast food chain have already revamped their red and yellow packaging in favour of a more simple and slick design and now they're planning on changing their coffee beans.
Since it was introduced in 2012, the McCafé coffee range has been popular with a lot of people but it's about to become much more sustainable.
According to a report by McDonald's will be spending $4billion (£3million) to ensure that by 2020 each cup of McCafé coffee will be made using sustainably sourced beans.
As well as changing their beans, the company will also be introducing new and updated coffee machines in restaurants.
The new machines should be equipped with extra features so that customers will be offered a wider choice of "more consistent-tasting drinks".
And the revamp will also give them "special deals, more seasonal beverages, and increased marketing of the chain's coffee rewards program" in a more Starbucks-style model.
Kristy Cunningham, US senior vice president of strategy and insights, told Bloomberg: "We're really excited about the McCafé brand and what it can do to complement our food offerings.
"It gives us the chance to follow what the customer is really looking for."
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However, if you're a UK resident, you may have to wait a while to sample the new coffee beans, as the upgrade plans only seem to be aimed for US chains.
But considering the success of the McCafé coffee in European stores, it probably won't be too long until the revamp reaches a McDonald's near you.
This success was reflected in the 2010 selling figures, which saw McDonald's overtake both Costa and Starbucks and was crowned the bigger seller of coffee in Britain.
The theory behind the impressive 84 million selling figures over the 12 months is thought to be down to the relatively low prices in comparisons to the other high street brands.
Michael “Jim” Delligatti from Uniontown Pennsylvania put the stacked treat on sale at one of his restaurants in 1968.
McDonald’s initially did not approve of deviating from its strict formula of simple hamburgers, cheeseburgers and milkshakes.
But the creation of a two-patty burger with lettuce, cheese, gherkins, onions and “special sauce” proved an instant hit, and was rolled out to his other 47 outlets across the US.