Amazon Black Friday 2016 sale is on! Five of the best deals on Monday 21 November
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue.
AMAZON'S Black Friday event is well underway as we edge ever nearer to the big day itself.
Their giant warehouse is spilling over with offers all ready to be scooped up from the comfort of your sofa.
From now until Cyber Monday 28 November thousands of offers are being released daily - sometimes hourly - offers going up online but get your skates on because when they are gone, they are gone.
Today's best bargains
Kindle Paperwhite E-reader, 6" High-Resolution Display
Sony PlayStation 4 1TB Console with LEGO Star Wars: The Force Awakens Game + Blu-Ray Movie
Oral-B Genius 9000 Electric Rechargeable Toothbrush Powered by Braun - White
Fitbit Flex Wireless Activity Tracker and Sleep Wristband
Scholl Velvet Smooth Diamond Pedi Extra Coarse Electric Hard Skin Remover
The sale includes a massive range of products from musical instruments to garden equipment and TVs, but beware because sometimes the deals are not always as good as they seem.
Recently it was reported that some of the Amazon products were being sold for less elsewhere and there was even rumours that Amazon was exaggerating the savings.
There are plenty of genuine bargains so arm yourself with a credit card and your swiftest clicking finger and we will show you how to get the most bang for your buck in these uncertain times.
The retailers to watch out for this Black Friday
Black Friday has hit! Here's where you should be doing your shopping:
1. Amazon
Black Friday started 12 days ago for Amazon with big reductions on a huge range of reduced products and more offers added as frequently as every five minutes.
2. Argos
Argos is one of the biggest retailers to take part in Black Friday with deals on TVs, games consoles, laptops, cameras and toys.
3. Tesco
Tesco have slashed priced on tech with incredible deals on TVs, consoles and toys.
4. John Lewis
With discounts across all departments John Lewis have plenty of opportunities for savings, especially in the kitchen with a KitchenAid mixer down to just £299.99 from £449.95.
5. Boots
Boots are offering big discounts on grooming products and a selection of their popular perfumes.
6. Sainsbury's
Sainsbury's kept a low profile in the run up to Black Friday but have now released deals on home appliances and electricals.
7. GAME
GAME has huge deals available on their PS4 and X-box bundles, ideal for Chirstmas gifts.
8. M&S
This weekend M&S have launched a "gifting" event as an alternative to Black Friday. There are great deals on Christmas decorations, cosmetics and lingerie.
9. House of Fraser
The House of Fraser sale is packed full of Christmas present prospects with toys, watches and jewellery and kitchen appliances all in the sale.
10. Debenhams
Department store Debenhams has also dramatically dropped prices for the event, kitchen appliances, perfumes and furniture have all faced the price chop.
11. Halfords
Get on your bike at Halfords with great deals on car and bike accessories as well as offers on adult and kid's bicycles.
12. Currys
Currys is a one stop shop for electrical items this Black Friday with reductions on TVs, laptops and speakers.
13. ASOS
This Black Friday ASOS is offering 20 per cent off everything on its site.
14. Very.co.uk
Very.co.uk have cut the price of some fun gifts including a jukebox now at £69.99 from £149, as well as great deals on clothes and accessories from their V by Very range.
15. Smyth's
Head to Smyth's for some cracking deals on children's games and toys.
16. B&Q
Dropping prices of DIY products and tools B&Q are embracing Black Friday this year, lawnmowers and leaf blowers have big reductions and there are kid's toys featured in the sale too.
17. Toys R Us
Toys R Us have cut prices across the store with toys, games and baby products all reduced in the sale.
18. Mothercare
Highchairs and prams are heavily reduced in the Mothercare sale, as well as toys and children's clothes.
19. Morrisons
Morrisons is the ideal place to get hold of some bargain booze with a 3L bottle of Jack Daniels costing just £50, they are also stocking a whole Serrano ham leg for the discounted price of £28.
How do I start browsing on Amazon?
Click the Amazon Black Friday banner and you will be greeted by a banner of Amazon’s New deals, these weren’t available yesterday.
Scroll a little further and you will come across the gems of Amazon’s sale collection: The Featured Deals.
These include a range on TVs, women’s footwear, watches as well as lawnmowers, luggage and clothes.
Scrolling further still will reveal the true extent of Amazon’s offer selection, at the time of publishing this included 3906 reduced items.
The mammoth number of reduced items can be filtered using the Department side bar where you can select the genre of products you are looking for.
Choosing the right Amazon product
Before you’ve even started searching we recommend you start with a list.
Going in without a firm idea of what you are looking for is like doing your weekly shop on an empty stomach, it’ll be impulse buys all the way to the till.
If you know that you want to snap up a few bits for Christmas and that it’s time to buy a new mixer and possibly even splash out on a new TV, pop it all down on a wish list.
Work through each item and search what Amazon has available. For the TV for instance, you will see a range of makes, models, sizes and prices.
Pick out three that are in budget and investigate them more thoroughly before making your decision.
At the bottom of each product’s page are reviews from customers who has already road tested the item for you.
Once you have set your mind on a product which is in budget and has received a positive response from previous purchasers it’s time to make sure you are getting a good price.
READ MORE
Amazon’s Black Friday sale starts TODAY and new lightning deals could drop every FIVE minutes
Amazon Marketplace selling ‘lowest price’ goods which can be bought cheaper elsewhere
Amazon’s Black Friday 2016 sale launches 12-day sale BEFORE official start date with discounts up to 87 per cent
Amazon Black Friday 2016 deals – here are the bargains you should be looking out for now
What are Amazon Black Friday 2016 lightning deals and how can you find the best offers?
How can you be sure that you are securing the best Amazon deal possible?
You can start with a simple Google, checking other major retailers like Argos and the major supermarkets as well as the manufacturer’s own website.
If you are satisfied that you can’t find it cheaper with another reliable retailer you may also want to run it through the Amazon price checking site .
It gives you the historical price of the product from Amazon and third party sellers, e.g., Amazon Marketplace.
The site is easy to use and will tell you all you need to know about the price of your chosen product, just copy the URL (website address) from the Amazon product page and paste it into the search bar.
Click search and it will take you to a page rounding up the price of the item on Amazon.
Ignore the complicated looking graph and scroll straight to the bottom of the page where a simple table will tell you if it has ever been offered for a lower price on the site.
If you are satisfied that you’re getting a good deal on a reliable product it is time to make your purchase and revel in your shopping savvy.