, is taking the internet by storm - amassing 240,000 followers in just six weeks.
From teens who use wads of cash as pillows, to those who bet or Rolexes and iPhones during long evenings at boarding school, and young ladies who order from fancy Mayfair restaurant Nobu for their in-flight meals - nothing is off limits for these youngsters.
Each picture gets hundreds of likes from impressed web surfers - but not all the feedback is positive.
It has to be private pools for these teens Credit: Instagram / @richkidsuk1 No jets or cars for this wealthy youngster... who prefers to take a helicopter Credit: Instagram / @richkidsuk1 A successful day shopping at Agent Provocateur Credit: Instagram / @richkidsuk1 One commenter wrote: "All that money. Still couldn't buy himself a professional photographer", on a private jet pic.
While others were disgusted by this snap, which compares Primark shoppers to 'peasants'.
Instagram user 23rg said: "These peasants aren't probably rich as you.
"So lower your ego and attitude and appreciate that not everyone can afford luxury items in life...
"But a moron like you maybe will never quite understand. Probably uneducated too."
People submit their pics on Instagram and Snapchat Credit: Instagram / @richkidsuk1 It has to be Nobu for dinner for personal trainer and nutritionist Nicole Louise Credit: Instagram / @richkidsuk1 Making for a comfy night's sleep Credit: Instagram / @richkidsuk1 A velvet car for Italian football agent Giovanni Santoro Credit: Instagram / @richkidsuk1 The admin of Rich Kids UK told Sun Online: "I don't think boasting about wealth online is extravagant.
"People are allowed to boast (about) anything they want. They deserve it because their parents worked hard for it.
"People who think the rich kids are spoilt are simply jealous, because their parents can't afford things they want.
"If their parents were wealthy they would ask their parents for everything."
Tea at Buckingham Palace for Jennifer Charalambides Credit: Instagram / @richkidsuk1 Students gamble over pool at private school Credit: Instagram / @richkidsuk1 This girl got her first ticket the day after passing her test. But she's not bothered, and says: 'I don't care my daddy will pay for me' Credit: Instagram / @richkidsuk1 This teen boasted about his six figure bank balance Credit: Instagram / @richkidsuk1 Samantha Rowley likes to match her car to her outfit Credit: Instagram / @richkidsuk1 Of the controversial use of the word 'peasant' to describe normal people, he added: "Ordinary people call rich kids many names including 'snob', 'spoilt brat' etc.
"So don't be offended when rich kids call you a 'peasant'."