Parents vent fury at John Lewis over Christmas ad that shows little girl’s dad putting up trampoline instead of Father Christmas
It always signals the start of the festive season... do you agree with these opinions on this year's ad?
THE arrival of the John Lewis Christmas advert always signals the start of the festive season.
This year the department store has opted for a touching and funny clip involving Buster the Boxer, who really wants to jump on his six-year-old owner Bridget's new trampoline.
Twitter erupted into a flurry of excited tweets when the Christmas advert was released on YouTube this morning.
But it's also annoyed a lot of parents - who argue that the video has ruined Christmas, by teaching kids that Santa doesn't exist.
Some viewers were left 'sobbing', but many people said this was the first ad in years which hadn't reduced them to tears.
While were still delighted about the much-anticipated ad's arrival, others compared the disappointment to Donald Trump's shock victory in the US Presidential Elections.
Andy McZomb described it as a 'bigger let down that the USA & new Toblerone combined' while Joel Sleet said he was 'completely underwhelmed'.
Here are some of the best reactions from those who loved, and hated, the advert:
The advert begins with little Bridget bouncing on her bed, too excited to sleep.
She is watched by the family pet, Buster the Boxer, who is the real star of the two-minute long tale, which also features an array of computer-generated stars – including a fox, badger, squirrel and even a hedgehog.
Bridget’s mum and dad buy her the trampoline and hide it in the garden to surprise her on Christmas Day.
But after dark the cast of wildlife animals emerge in the garden and play on the trampoline – with the magical world only watched by Buster who clearly wants to join in.
On Christmas morning, Bridget excitedly runs out into the garden but Buster bounds past her and starts bouncing on her trampoline – and she and her parents watch him in shock.
Some thought the ad's release meant the countdown to Christmas was very much on, but others felt John Lewis' yearly phenomenon was becoming overrated.
Even budget supermarket Aldi had something to say about it - and tweeted an adorable clip of the carrot from their advert watching excitedly from his armchair.